Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-16 00:00:00 UTC ]
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This week: Don Winslow's latest novel, plus what happens between life and death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Actor and comedian Kevin Hart has the #3 book in the country with the memoir ‘I Can’t Make This Up.’ Plus Arundhati Roy’s sophomore novel arrives two decades after ‘The God of Small Things,’ and ‘Black Hawk Down’ author Mark Bowden turns his attention to the Vietnam War. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Pottermore will make J K Rowling's Harry Potter and the Philosopher’s Stone ebook available to UK library users over a two-week period to celebrate the 20th anniversary of its publication. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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A Swedish novel about an elderly woman generates a series of preempts; a German debut attracts the Americans and Brits, among others; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
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Paula Hawkins swam upstream and back into the Weekly E-Book Ranking number one spot, with Into the Water usurping Peter James’ Need You Dead. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Berkley signs British bestseller Clare Mackintosh for two more, one of the creators of the Pussyhat Project goes to Grand Central, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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In the first installment of Louisa Ermelino's new column, the 'Publishers Weekly' adult book director looks back at BookExpo 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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From Haaretz: With Israel's fixed-price 'Book Law' repealed, reports are that this year's Hebrew Book Week sees less aggressive discounts than in the past. The post After Israel’s Book Law: Hebrew Book Week Sees More Modest Discounts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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Books by Nora Roberts, Chelsea Clinton, and Al Franken debut among the top 10 titles in the country. Plus a tweet from Bill Gates sends print unit sales of 2011’s ‘The Better Angels of Our Nature’ soaring, and David Sedaris opens up his diaries to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Peter James has capsized Paula Hawkins’ two weeks of smooth sailing in the Weekly E-Book Ranking number one spot, as Need You Dead blasted straight to the chart’s summit in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Collins Dictionary has collected its favourite political words from elections to show how we never suffer “word fatigue” as the General Election draws to a close. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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The Sun indulges its penchant for groan-inducing puns, the Mail pours scorn on Labour, and the Economist is a lone Lib Dem voice among the nationalsElection coverage 2017 – latest updatesThe Sun has urged its readers not to “chuck Britain in the Cor-bin” on its final front page before the... Continue reading at The Guardian
[ The Guardian | 2017-06-08 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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From VietnamNet Bridge: Children’s Day in Vietnam has been welcomed by new releases and collected works from publishers of young people’s literature. By Dennis Abrams | @DennisAbrams2 Universal Themes s reported by VietnamNet Bridge, a series of books has made its debut in time for observances... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-05 00:00:00 UTC ]
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This week: Anthony Horowitz's brilliant Agatha Christie–like mystery, plus an investigation into the Donner Party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Nominations for Publishers Weekly’s third annual Star Watch program will be accepted until June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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