Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
News tagged with:
#prominent placement
#video capabilities
Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entrepreneurial spirit
#coming days
#feel free
Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#live video
#live videos
#facebook live
The government has told the Publishers Association that “Brexit means Brexit” and publishers should use this opportunity to “really make the case for the publishing agenda” going forward. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#publishing agenda
'We will have to strengthen our voice,' says a panelist from the UK's Publishers Association on the implications of Brexit for the book industry there. The post ‘Brexit Means Brexit’? UK Publishing Isn’t Fully Convinced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#book industry
Augsburg Fortress, the publishing house of the Evangelical Lutheran Church in America and the parent company of publishing units Augsburg Fortress, Fortress Press, and Sparkhouse, is adopting the new name of 1517 Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#augsburg fortress
#fortress press
The news app is raising more money and once again heading for the U.S.In the wake of Facebook's decision to pull back from publishers and focus more on connecting friends and family, the media is looking for a distribution method it can count on. SmartNews, which just raised $38 million, is... Continue reading at Fast Company
[ Fast Company | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news app
The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fashion magazine
Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
More news stories like this |
Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin imprint
Enders Analysis has downgraded its forecasts for the audiovisual sector following the referendum result that will likely see the United Kingdom exit the European Union. The analysts said the result offered “no clear benefits to the audiovisual sector” while a climate of uncertainty promised to... Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media outlook
#enders analysis
#european union
Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek
[ AdWeek | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#private club
From left, Desirée Rogers, chief executive of Johnson Publishing Company; Cheryl Mayberry McKissack, chief executive of Ebony Media Operations; Melody Spann-Cooper, chairwoman of Midway Broadcasting Corporation. Continue reading at The New York Times
[ The New York Times | 2016-07-03 00:00:00 UTC ]
More news stories like this |
Animal Media Group, an independent media and book production company that is looking to ramp up its presence in the book trade, has signed a two year distribution deal with Consortium. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
#independent media
#book trade
It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply happy
#bigger picture
Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#german publisher
#axel springer
Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality tv
#influential figures
Skip ahead. Skip backward. Roam as you please. Then go back to where you were in a jiffy.The advantages that ebooks have over their dead-tree forebears are so many and varied that I'm not going to bother detailing them here.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-06-28 00:00:00 UTC ]
More news stories like this |
The editor of the London-based book trade BookBrunch, Neill Denny, offers his take on the implications of the historic vote that just wrapped in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#neill denny
#historic vote
Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids company
Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian
[ The Guardian | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent company
#streaming giant
#striking resemblance