Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Los Angeles Times owner Tribune Publishing Co. has rejected a second buyout offer from rival newspaper publisher Gannett Co., and this time it’s brought in new financial muscle to fend off further overtures: L. A. billionaire Patrick Soon-Shiong. Tribune Publishing announced Monday morning that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-24 00:00:00 UTC ]
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The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Folio:'s Top Women in Media to take center stage June 9th. The post Celebrating the Accomplishments of Female Magazine-Media Pros appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Three of the artists shortlisted for this year’s V&A Illustration Awards have been nominated for their work on Folio Society editions. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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The Copyright Clearance Center has acquired London-based publishing solutions company Ixxus. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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Author Jessie Burton has named a setting in her new novel The Muse after a Waterstones bookseller as a thank you for a “stellar” effort in hand-selling her début novel. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Kelly McCracken, formerly director of shared services at Franciscan Media, has been appointed president of the Catholic publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Michael Joseph has revelealed the cover for Jamie Oliver's upcoming book Super Food Family Classics, featuring his wife Jools. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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St Ives, the parent company of book printer Clays, has warned of lower profits for the final quarter of 2016 and the next financial year because of “global economic uncertainty”. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Henry Holt & Company has undergone a number of incarnations since it was formed in 1866, when Henry Holt partnered with Frederic Leypoldt to publish books under the name Leypoldt & Holt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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BBC Worldwide is to take a 10% stake in Curtis Brown, which is set to "unlock further production opportunities" for the agency's talent. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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