Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Chicken House and Altitude, a film production company, are teaming up to develop book and film projects simultaneously. “Instead of waiting for a final book to take into movie production, we will find scripts or treatments together and develop them at the same time,” said Barry Cunningham, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Three male authors are among the many writers shortlisted for the Romantic Novel Awards 2015 (full lists below), which are traditionally overwhelmingly dominated by women. Stephen Burke is shortlisted in the Historical Romantic Novel category for his novel The Good Italian by (Hodder &... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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For centuries we the taxpayers have paid to maintain the nation’s treasures and institutions. It would be madness to hand over our archives nowIt’s brutal out there for public service institutions. They are under relentless pressure to conform to a bizarre form of market logic that requires them... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Jillian and Mariko Tamaki's 'This One Summer' is the first graphic novel to receive both a Caldecott Honor and a Printz Honor; while Cece Bell's graphic memoir 'El Deafo' received a Newbery Honor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian
[ The Guardian | 2015-02-02 00:00:00 UTC ]
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Read Media Monkey’s diary from the Monday print pages• To the Paddy Power Political Book awards 2015 at London’s Imax cinema, where the winners included Guardian cartoonist Martin Rowson, Andrew Marr revealed his next book (presumably another novel because his first one was, er, so remarkable)... Continue reading at The Guardian
[ The Guardian | 2015-02-01 00:00:00 UTC ]
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At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
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Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Atlantic Media's business news site Quartz may draw the bulk of the headlines, but the company is trying a similar digital-first strategy with the niche but lucrative world of national defense trade publishing. The post Atlantic Media takes a page from Quartz with Defense One appeared first on... Continue reading at Digiday
[ Digiday | 2015-01-22 00:00:00 UTC ]
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Turkey’s citizens may once again find themselves without access to Twitter: According to the New York Times, that nation’s government has threatened to block access to the microblogging service within the country unless Twitter blocked an account belonging to a newspaper that published details... Continue reading at PC World
[ PC World | 2015-01-19 00:00:00 UTC ]
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In 1964, Robert Cameron became well known in San Francisco when he published The Drinking Man’s Diet, the original low-carb diet allowing ample booze consumption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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