What's So Hard About About Building A CMS?

There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to use at work. Increasingly, media companies are opting away from open source platforms like Drupal and WordPress and building custom content management systems to power their websites.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-03 00:00:00 UTC ]

Other news stories related to: "What's So Hard About About Building A CMS?"


Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this


Facebook really, really wants to work with journalists

In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World

[ PC World | 2017-01-12 00:00:00 UTC ]
More news stories like this


Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this


Year in Preview: 2017 will be the year that platforms pay up

Facebook's paying for live video and Snapchat's evolving the terms of its publisher compensation in 2016 were signs that the platform giants will pony up for content. But it's not out of altruism. What platforms care most about is scale. And only a select few media companies that have the scale... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this


In the shadow of Facebook, Twitter loses traction with publishers

Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday

[ Digiday | 2016-12-08 00:00:00 UTC ]
More news stories like this


How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this


Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this


Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this


At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this


PRH voted fifth best place to work in UK media

Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this


Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this


Five Publishing Companies To Pitch Their Content at Germany’s GamesCom

Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
More news stories like this


NBCUniversal strikes deal for 'Harry Potter' films, theme park extras

NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
More news stories like this


Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
More news stories like this


As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this


How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this


Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this


BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek

[ AdWeek | 2016-05-17 00:00:00 UTC ]
More news stories like this


What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this


Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this