What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
News tagged with: #nielsen

Other Publishing stories related to: ' What's behind Nielsen's plan to break into two businesses '


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Spotify accuses Apple of impeding its fledgling audiobook business

Spotify launched its audiobook business just last month with 300,000 titles, but is now saying that Apple is engaging in "anticompetitive" behavior that is impinging the new business, the company wrote in a blog post. It said that Apple rejected its audiobook purchasing system three times due to... Continue reading at Engadget

[ Engadget | 2022-10-26 07:02:10 UTC ]
More news stories like this | News stories tagged with: #app store #european commission #audiobook


UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
More news stories like this | News stories tagged with: #world book


HarperCollins Union Workers Planning Second Strike in November

The unionized employees of HarperCollins voted to authorize a strike on Monday, November 7, after the two parties failed to reach an agreement after months of negotiations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #unionized employees #harpercollins


Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
More news stories like this | News stories tagged with: #18th year #book of the year


Spotify takes on Amazon with a huge leap into the audiobook business

With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2022-09-20 17:05:45 UTC ]
More news stories like this | News stories tagged with: #huge leap #audiobook business #audiobook


Ingram Panel Examines Health of the Book Business

Changing consumer buying patterns, labor shortages, and new ways to reach readers were among the topics discussed at a recent webinar where ABA CEO Allison Hill, Ingram's Phil Ollila, and Zando founder Molly Stern were the feature speakers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #labor shortages #reach readers #topics discussed #recent webinar #feature speakers


Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen


Lit Agents Say S&S Acquisition Would be Bad for Business

A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #lower advances #literary agents


Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce giant #nielsen


Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #prime video #three-year agreement #streaming service #nielsen


Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


Too Busy for a Novel? Read These Short Stories Instead

One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature

[ Electric Literature | 2022-08-05 11:00:00 UTC ]
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Dollars, Cents, and Being Left With the Bill: Jillian Medoff on Breaking Up With Her Literary Agent

In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
More news stories like this | News stories tagged with: #parted ways #literary agent


Pearson plans to sell its textbooks as NFTs

Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand salesTextbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.Educational books are... Continue reading at The Guardian

[ The Guardian | 2022-08-02 15:37:17 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #pearson plans #educational publisher #non-fungible tokens #claw back #educational books #pearson


Deesha Philyaw and Dawnie Walton on the Business of Publishing

On this special Member Exclusive episode of Ursa Short Fiction, authors Deesha Philyaw (The Secret Lives of Church Ladies) and Dawnie Walton (The Final Revival of Opal & Nev) offer a comprehensive guide to the business of publishing—from submitting short stories to literary magazines, to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:28 UTC ]
More news stories like this | News stories tagged with: #deesha philyaw #dawnie walton #secret lives #church ladies #final revival #comprehensive guide #literary magazines #short stories


Breaking Down the Translation Pyramid: On Translating Dhumketu’s Pioneering Short Stories from Gujarati

Dhumketu (1892-1965), one of the towering figures of Gujarati literature, often described the short story form as an incomparable flower in the garden of literature, as delicate as the juhi, as exquisitely beautiful as a golden bird, as electrifying as a bolt of lightning. For him, the short... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:21 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen


Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this | News stories tagged with: #industry professionals #book awards #nielsen


How global media are covering the Uber law-breaking revelations

From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian

[ The Guardian | 2022-07-11 05:29:40 UTC ]
More news stories like this | News stories tagged with: #global media #sddeutsche zeitung #wild west #le monde #put pressure