What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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PRH Updates Hybrid Work Policy, Plans to Shrink Headquarters

Penguin Random House will "encourage employees to go to the office more frequently" without mandating company-wide in-person attendance. The publisher will also "change" its current office space and "reduce our footprint at 1745 Broadway" beginning this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen

Greystone and Postmedia Plan 'Instant Book' on Wildfire Season

Canadian indie publisher Greystone and news media organization Postmedia aim to have 'The Summer Canada Burned' on shelves for November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publisher

HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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London’s FT Business Book of the Year: A 15-Title Longlist

The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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July Religion Bestsellers: The Warrior Poet Dominates; Colleen Coble 'Breaks' #4

John Lovell, the self-styled Warrior Poet, shoots to the top of nonfiction listings with a Christian living title for men and Sarah Young's Jesus Calling still rings up sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jesus calling #sarah young #colleen coble

Feminist Book Club Experiences Second Break-In & Needs Help to Recover

What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot

[ Book Riot | 2023-08-08 14:41:31 UTC ]
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In London, Schroders Backs the Business Book of the Year Award

The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
More news stories like this | News stories tagged with: #book of the year #added support #business book

Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #announced binctank

Binc Launches Business Incubator for BIPOC Booksellers

The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #announced binctank #bipoc booksellers

Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with: #digital media #online publishers #including audio #advertisers target #small businesses

Barnes & Noble reopening, new stores planned at The Avenue at White Marsh

Barnes & Noble will reopen its bookstore at The Avenue at White Marsh in a redesigned format on July 26, the bookseller announced Wednesday. It's one of several changes and new stores planned for the center. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-07-19 17:11:00 UTC ]
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How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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Why measurement rivals Nielsen and EDO are teaming up

Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 09:00:00 UTC ]
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11 Westerns That Break All the Rules

Claudia Cravens, author of 'Lucky Red' (Dial), brings together 11 subversive western novels that break the gun-toting, spittoon-clanking mold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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