What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Other news stories related to: " What's behind Nielsen's plan to break into two businesses "


The business of risk

​When I became a mother, there were several things I could not wait to share with my child. Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 04:15:06 UTC ]
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Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #nielsen #bookscan #book industry #bookscan data #record year


Reading Agency reveals 20th birthday plans and new ambassadors

The Reading Agency is turning 20, and launching a birthday campaign to get the nation reading with the help of new ambassadors, including Dara McAnulty, Michael Rosen and Benjamin Zephaniah. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:05:03 UTC ]
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Pearson profits set to rise 33% as Bird repositions business

Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 18:17:49 UTC ]
More news stories like this | News stories tagged with: #pearson #trading update #company revealed


Breaking Down 2021's Bestsellers by Publisher

Looking back on PW’s adult lists in 2021 finds shifts among the Big Five and some gains for indie presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #indie presses


Spiking omicron cases spell delays for publishers’ January RTO plans

TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-13 05:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Pinch of Nom tops the chart as 2022 has record-breaking start

Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 22:26:58 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #fourth week #consecutive week #kate allinson #kay featherstone


HarperCollins snaps up authorised biography of Indian business leader Tata

HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 03:56:03 UTC ]
More news stories like this | News stories tagged with: #harpercollins #authorised biography #harpercollins snaps


Carl Bernstein’s Eulogy for the Newspaper Business

Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times

[ The New York Times | 2022-01-07 20:51:59 UTC ]
More news stories like this | News stories tagged with: #memoir #newspaper business


Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #nielsen #intended audience


Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool


Vivendi denies plans to sell off Editis after Lagardère takeover

Vivendi has denied a report that it plans to sell off Editis, France’s second largest book publisher, after it takes over Lagardère, owner of market leader Hachette Livre, French trade magazine Livres Hebdo has reported. The newsletter La Lettre A reported on Wednesday (22nd December) that... Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 07:07:12 UTC ]
More news stories like this | News stories tagged with: #lagardère #largest book #hachette


Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this | News stories tagged with: #nielsen #latest issue


Heligo set to launch into business and smart thinking space with fresh approach

Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:27:21 UTC ]
More news stories like this | News stories tagged with: #bonnier #fresh approach


Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Penguin Business lands diversity guide for 'straight, white male leaders'

Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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In ‘A Thousand Acres,’ I killed Lear’s wife. A new novel has better plans for her.

“Learwife,” by J.R. Thorp examines one of the more mysterious aspects of Shakespeare’s play. Continue reading at The Washington Post

[ The Washington Post | 2021-12-07 12:00:00 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business

As the Malaysian Book Council promotes international rights availabilities for books from its market, one publisher there talks about his company's pandemic experience. (Sponsored) The post ‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-01 10:22:31 UTC ]
More news stories like this | News stories tagged with: #book business #kuala lumpur #post stories


Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’

Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
More news stories like this | News stories tagged with: #audiobook #united kingdom #post nielsen