What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Ramsey seeks to sculpt post-pandemic plan for Edinburgh after ‘whirlwind’ time

After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller

[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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Williams takes University of Wales Press into second century with ambitious plans

The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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The Way We Work: Business and Personal Finance Books 2021

Covid-19 has irrevocably redefined the phrase “office space,” and new books assess what it means for the future of employment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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It’s Not About the Latte: Business and Personal Finance Books 2021

New personal finance guides eschew penny-pinching admonishments in favor of empowering readers to shift their money mindsets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Do the Right Thing: Business and Personal Finance Books 2021

It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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The Great and Powerful Oz(zes): Business and Personal Finance Books 2021

These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Carthew plans UK tour to address publishing diversity and inclusion

Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 12:09:19 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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PRH Children's signs Wilson's 'heart-breaking' YA novel about teen pregnancy

Penguin Random House Children’s has scooped Baby Love, Jacqueline Wilson's "moving" YA novel about teen pregnancy, family trouble and unlikely friendships. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 08:07:12 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Spotify Gets Into the Audiobook Business

Looking to accelerate its expansion into the audiobook market, the Swedish audio streaming subscription service giant Spotify has agreed to acquire Ohio-based digital audiobook distributor Findaway for an undisclosed price. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
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Amazon Charts: The Promise breaks into Most-Sold Fiction

Damon Galgut's The Promise (Chatto & Windus) has thundered to the top of the Amazon Charts' Most-Sold: Fiction top 20, the week of its Booker Prize win. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 19:53:38 UTC ]
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
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Polish Business Book Publisher Looks for Foreign Expansion

The focus of Poland's MT Biznes is on small companies' needs. A title the house has translated for sales in the UK has gone well. The post Polish Business Book Publisher Looks for Foreign Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 15:41:51 UTC ]
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Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
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When war breaks out, doctors and nurses often become casualties

Leonard Rubenstein describes how commanders ignore humanitarian protections for medical personnel and the wounded. Continue reading at The Washington Post

[ The Washington Post | 2021-10-29 12:00:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood

Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday

[ Digiday | 2021-10-26 04:01:00 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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