What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Evaristo, Moore and Logan get Nielsen Bestseller Awards

Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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Esther Reid, Longtime 'PW' Business Manager, Dies at 68

Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Breaking out beyond the niche: ‘disabled literature’ should inform the mainstream

Author Frances Ryan shares her experiences of publicising her book, for which she fought to appear on mainstream political shows to flag the issues disabled people face Continue reading at The Bookseller

[ The Bookseller | 2021-09-26 10:06:34 UTC ]
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The 2021 Business Book of the Year Award Announces a Shortlist

Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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When the Levees Break, by Edwin Okolo

Fiction Drawing inspiration from the writing of Lesley Nneka Arimah, Edwin Okolo creates a world of birth factories, colossal levees, secret labs, and New Biafra, where we find Ameli, Lotanna’s wife—because he chose her. Those colossal levees, rising... Continue reading at World Literature Today

[ World Literature Today | 2021-09-13 14:09:11 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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An App Called Libby and the Surprisingly Big Business of Library E-Books

Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker

[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Penguin Business signs Gratton's 'definitive' hybrid working guide

Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
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After breaking military barriers, Amy McGrath came to question the mission

The former Marine fighter pilot and Senate candidate writes of her ambition and doubts. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Audible to release Peter Kay's record-breaking autobiography with bonus chapters

Audible is releasing an audiobook of Peter Kay’s record-breaking autobiography The Sound of Laughter in September with two new and exclusive bonus chapters. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 06:53:06 UTC ]
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FT/McKinsey Business Book of the Year longlist revealed

The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller

[ The Bookseller | 2021-08-15 18:06:07 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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