Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
News tagged with:
#nielsen
The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#publishers association's
Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 13:33:05 UTC ]
More news stories like this | News stories tagged with:
#digital business
New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
Hannah Chukwu, assistant editor at PRH imprint Hamish Hamilton, has won the Arts & Media Rising Star award at this year's Black British Business Awards. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 21:27:46 UTC ]
More news stories like this | News stories tagged with:
#hannah chukwu
#hamish hamilton
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 09:29:05 UTC ]
More news stories like this | News stories tagged with:
#frankfurt book fair
#trade figures
#physical fair
The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#media buyers
Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#bernardine evaristo
Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#business manager
As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Author Frances Ryan shares her experiences of publicising her book, for which she fought to appear on mainstream political shows to flag the issues disabled people face Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 10:06:34 UTC ]
More news stories like this |
Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
More news stories like this | News stories tagged with:
#book of the year
#shortlist appeared
Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News
[ ABC News | 2021-09-21 20:37:02 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#nielsen company
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#top line
Fiction Drawing inspiration from the writing of Lesley Nneka Arimah, Edwin Okolo creates a world of birth factories, colossal levees, secret labs, and New Biafra, where we find Ameli, Lotanna’s wife—because he chose her. Those colossal levees, rising... Continue reading at World Literature Today
[ World Literature Today | 2021-09-13 14:09:11 UTC ]
More news stories like this | News stories tagged with:
#memoir
Writers from different parts of the world weigh in on what it means to be a woman with agency. Continue reading at The Washington Post
[ The Washington Post | 2021-09-11 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#female protagonists
#societal expectations
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#library e-books
Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
More news stories like this | News stories tagged with:
#penguin business