What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

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[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Frequent library visits equates to £1,359 pay rise

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[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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[ The Bookseller | 2014-04-22 00:00:00 UTC ]
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Book, Magazine Sales Fell 9% at BAM

Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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February Bookstore Sales Dropped 6.8%

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[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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In Bars and in Books, American Whiskey Is on the Rise

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[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Beverly House listed for sale at $135 million

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[ Los Angeles Times | 2014-04-05 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

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[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

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[ Digiday | 2014-03-25 00:00:00 UTC ]
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[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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