What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months of the year, compared with the year-earlier period. That’s a total of as much as $730.7 billion for the crucial holiday period. “It’s a strong forecast despite all that uncertainty,” Matthew Shay, president and CEO of the NRF, said on a call with reporters. He noted that last year’s holiday spending was “unusually low” and increased in the low-2-percent range only. At the time, consumers were navigating factors such as the government shutdown and early tariff talks. Whether shoppers spend or not, retailers will be ready with ads. During the first half of 2019, such marketers spent $7 billion, or 4 percent more on advertising than the year-earlier period, according to Kantar data. Kantar executives expect advertising over the holiday to increase. “The holiday season is still a critical period of the year for retailers,” says Jon Swallen, chief research officer at Kantar, noting that advertisers need to keep pace with or out-spend competitors. In a report, Kantar outlined digital media as a key spending area for advertisers, in keeping with the growth of Cyber Monday and online shopping during the Thanksgiving holiday weekend. The NRF predicts online buying, and other non-store... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
News tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

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Amazon pulls Warner Bros movies from sales as trade dispute expands

Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian

[ The Guardian | 2014-06-11 00:00:00 UTC ]
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Hachette reveals Amazon digital sales share

Amazon has a 78% market share of Hachette Livre ebook titles in the UK and a 60% share in the US... Continue reading at The Bookseller

[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Sales Up at EDC, Earnings Fall

Revenues at Educational Development Corp. rose 2% in the fiscal year ended February 28, 2014, hitting $26.1 million, although accounting items dropped net earnings to $357,600 from $802,900 in fiscal 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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Wylie opposes first sale for digital

Education publishers rely “heavily on the protections provided by copyright law in the US... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Hachette lays off 3% of staff amid book prices row with Amazon

US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Bloomsbury takes global sales in-house

Bloomsbury is taking its international sales in-house for the first time, after 15 years of... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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From Coachella to a Cookbook, Coolhaus Ice Cream Is on the Rise

In 2008, Coolhaus operated out of a food truck that barely ran. Now, its ice cream can be found nationwide. Here's how it happened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Minecraft helps to build sales of kids' non-fiction in Q1

This year is set to be a strong one for children’s non-fiction, with retailers reporting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Willow Books for Sale

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Shambhala Boosts Its Roost Line

While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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ABA Membership Rises

The American Booksellers Association told the Associated Press Tuesday that its core membership has increased to 1,664, up from 1,632 last year and more than 200 higher since 2009. It's the fifth straight increase for ABA membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Amazon halts sales of some Hachette books as publishing battle escalates

Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian

[ The Guardian | 2014-05-23 00:00:00 UTC ]
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Quercus moves US sales to Hachette

Quercus is to move it sales and distribution services in the US to Hachette Book Group (HBG).... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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No Sale, No Retirement--Just a Leaner, Meaner Ed Victor Ltd

Following the announcement last week that Sophie Hicks was setting sail on her own, it has emerged that Ed Victor Limited has been reconfigured following a retirement and a second departure to launch a new business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Heston Blumenthal and 'rockstar chef' books help stir sales for Bloomsbury

MasterChef among titles boosting revenues by 12.6%, with marketing campaign set for illustrated Harry Potter editionsThe chief executive of Bloomsbury has hailed "chefs as rockstars" after a surge in sales of titles from Heston Blumenthal, Raymond Blanc and MasterChef helped cook up bumper... Continue reading at The Guardian

[ The Guardian | 2014-05-20 00:00:00 UTC ]
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Audio on the Rise: Focus on Audio 2014

Preliminary sales estimates from the Association of American Publishers StatShot program showed that sales of digital downloads of audiobooks rose about 18% in 2013, while sales of physical audio were about even with 2012, a trend that is in keeping with what has been happening with physical and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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HighBridge buy boosts W F Howes range

Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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