Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh manages to do both. While advertisers were initially wary of ad refresh, recently, a lot of vendors have introduced advertiser-friendly checks and balances, which have made ad refresh lucrative for both publishers and advertisers. What is ad refresh? Ad refresh (also known as auto-refresh ads) is a technique that allows publishers to increase the number of impressions served per session by refreshing ads for active users based on predefined triggers. Obviously, more impressions directly translate to greater revenue generated. So, what’s the catch? First, ad refresh is not a suitable solution for all websites. Second, it is not offered by all networks. And third, if not implemented well, using ad refresh can actually backfire. Let’s tackle these considerations step by step. Who should use ad refresh? Ad refresh works well on websites with higher-than-average session duration and time on page. This makes sense since the longer a user is on a webpage, the higher the chances they will pay attention to the new set of ads. As a corollary, ad refresh is practically useless for websites that have high bounce rates because most users will be gone long before the ads have changed. In... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget
[ Engadget | 2012-03-04 00:00:00 UTC ]
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The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Over 180 Japanese publishers have joined forces to launch an initiative that promises to create 1... Continue reading at The Bookseller
[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD
[ AllThingsD | 2012-02-29 00:00:00 UTC ]
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Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Serpent's Tail has appointed Hannah Westland, previously an agent at Rogers, Coleridge &... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller
[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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