When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-03 00:00:00 UTC ]
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At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. The post Best of the week: Local publishers warm up to the duopoly as Facebook errs again appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-19 00:00:00 UTC ]
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Python is an open source, versatile, and powerful programming language. Learning Python, from Packt Publishing, will teach you how to master it, and code like a professional. It’s well written, easy to follow, and lays a good foundation for those who are interested in digging deeper. Starting... Continue reading at Betanews
[ Betanews | 2017-05-17 00:00:00 UTC ]
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Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at bestWhen Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something... Continue reading at The Guardian
[ The Guardian | 2017-05-16 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Imagine the forecasters are right, and that print will die and social media rises to domination. What would the 2042 general election be like then?It was the week when the fake news furore went legacy-viral. Facebook bought full-page print ads in national dailies featuring 10 tips for spotting... Continue reading at The Guardian
[ The Guardian | 2017-05-14 00:00:00 UTC ]
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Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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In 2011 as Facebook inched ever closer to 1 billion active monthly users, it faced a vexing crisis: uproar about a facial recognition algorithm that tagged people in photos without their consent. Six years later, and as Facebook nears the 2-billion-user milestone, that complaint almost seems... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-08 00:00:00 UTC ]
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She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff
[ Stuff | 2017-05-04 00:00:00 UTC ]
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Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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HarperCollins has bought the début book from Gill Sims, the voice behind the hit Facebook blog "Peter and Jane". Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26:Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more Trump-related comedy? Based on what I saw last night (No. 3), I'm going to say yes. What... Continue reading at Advertising Age
[ Advertising Age | 2017-04-26 00:00:00 UTC ]
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Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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Shortly after I was hired to be a columnist for Time’s website, I was asked to write about a book called The Confidence Code. Having actually been recruited and hired as a columnist, one would assume there’d be certain things I was capable of, such as writing a column. But this was my first... Continue reading at Fast Company
[ Fast Company | 2017-04-25 00:00:00 UTC ]
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