What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
News tagged with: #things publishers #ad networks #fighting back #media agencies #playing field

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How Jeff Bezos Crushed Diapers.com So Amazon Could Buy Diapers.com

Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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STM Publishing Meets “Tarzan Economics”

At the annual conference of the International STM Association just before the Frankfurt Book Fair, Jim Griffin advised publishers to get serious about exploiting the rights they own. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Frankfurt Book Fair 2013: What Is a Publisher Now?

The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Self-Publishing Output Jumped 59% in 2012

A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Hirschkorn buys film rights to Paver's 'Chronicles'

Redhammer has sold film rights to Michelle Paver's Chronicles of Ancient Darkness six-strong... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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Publishing’s Civil Wars

There is a revolution afoot in publishing, but it might not be what you think. As the print vs. digital battle continues to play out, self-publishing continues to gain momentum and influence in the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Publisher of Philadelphia Inquirer Fires Editor

The editor of The Philadelphia Inquirer, William K. Marimow, was fired on Monday, according to a brief e-mail sent to staff members by the newspaper’s publisher.   A Pulitzer Prize winner and former investigative jou ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Foreign Markets Drawing Mixed Reviews

Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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Rider buys Grandin on autism

Rider has signed The Autistic Brain, co-authored by autism activist Temple Grandin. The Autistic... Continue reading at The Bookseller

[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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S&S and Yilin Press Enter Distribution and Publishing Agreement

Under one of the more comprehensive trade deals with a Chinese publishing house, S&S will distribute ebooks of a broad cross-section of Yilin Press’s Mandarin language titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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Publishing’s New Normal

The Publishers Weekly salary survey is back, and the publishing industry has undergone much change since we last conducted it, in the spring of 2010. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Piatkus buys Haysom debut

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[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Canongate buys drought-ridden tale

Canongate editorial director Louisa Joyner and m.d. Jamie Byng have acquired UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Frankfurt Book Fair 2013: The Publisher: Innovator or Traditionalist?

There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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October’s Top Reviews of Self-Published Books from BlueInk Review

This month's recipients of starred reviews from BlueInk include a novel about a schizophrenic New Yorker who believes he is Beethoven and a timely look at profiteering in American medicine. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

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[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Pan Macmillan buys S L Grey novels

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[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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