When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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The Publishers Weekly salary survey is back, and the publishing industry has undergone much change since we last conducted it, in the spring of 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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This month's recipients of starred reviews from BlueInk include a novel about a schizophrenic New Yorker who believes he is Beethoven and a timely look at profiteering in American medicine. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Emma Beswetherick, editorial director of Piatkus Fiction, has secured world rights in a “... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Canongate editorial director Louisa Joyner and m.d. Jamie Byng have acquired UK and Commonwealth... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Pan Macmillan has bought two novels by writing collaboration "S L Grey", in a "... Continue reading at The Bookseller
[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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Quercus has signed world rights to a YA novel it describes as "The Handmaid's Tale meets... Continue reading at The Bookseller
[ The Bookseller | 2013-10-03 00:00:00 UTC ]
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The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings is $50 a month, and even... Continue reading at PC World
[ PC World | 2013-10-02 00:00:00 UTC ]
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The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the National Security Agency and other agencies. Requests from five Internet companies, also including Yahoo and LinkedIn,... Continue reading at PC World
[ PC World | 2013-10-02 00:00:00 UTC ]
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Faber has acquired a debut novel set in medieval England from Australian author Robyn Cadwallader... Continue reading at The Bookseller
[ The Bookseller | 2013-10-01 00:00:00 UTC ]
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Syria's civil war has decimated the local publishing business, all-but-ending the printing and sale of new books, and forcing many publishers authors to emigrate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-01 00:00:00 UTC ]
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The Dutch bookshop chain Ako could be sold to W H Smith, according to a report in De Telegraaf.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Canongate has acquired a memoir by classical music star James Rhodes. The publisher signed world... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Puffin editorial director Ben Horslen has pre-empted world rights to an "exceptionally... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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