Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are putting more of their dollars. Private programmatic will be a nearly $8.6 billion industry by 2016. What the private exchanges are allowing is for brands and publishers to set up direct relationships—just like the old days—while embracing the technology that delivers digital ads in nanoseconds and targets campaigns to individual Web users. To see how big private marketplaces are becoming, just look at Google—this area of its business doubled in the past year. There are some big advantages to private marketplaces but also major limitations yet to overcome. If you're going to play in this area, here are seven crucial pointers every tech-driven advertiser should know. Premium brands as well as premium publishers are taking advantage of programmatic buying. Private marketplaces allow brands and publishers to work with the partners they choose. Private marketplace models vary. There are brand-centric exchanges in which the brands pick their preferred media partners, and this model is taking off, according to Google's Neal Mohan. "The brands are sort of putting themselves at the center... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-20 00:00:00 UTC ]
News tagged with:
#neal mohan
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#open road
Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bn launches
#william lynch
#international opportunities
Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future plc
Written By: Benedicte Page and Charlotte Williams Publication Date: Fri, 20/05/2011 - 12:00 Publishers, writers, agents and trade bodies have responded with relief to todays news of the acquisition of Waterstones by Alexander Mamuts A&NN Group, welcoming the surprise arrival of James... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benedicte page
#trade bodies
#james daunt
#retail chains
#dominic myers
The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer habits
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
#sell advertisers
#magazine publishers
#making plans
#digital revolution
American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#marketing services
Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD
[ AllThingsD | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#al gore
#ios app
Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook color
#publishing industry
Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous week
#book sales
#fiction sales
#4% year-on-year
The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baton rouge
Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#childrens books
#book sales
#retailer reported
#3% increase
#28th february
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey revealed
#publishers association
#government investment
#learning resources
#secondary headteachers
Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#marketing services