What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
News tagged with: #book marketers #book marketer #tight budgets

Other Publishing stories related to: 'What book marketers can learn from B2B'

China’s Children’s Book Market: Big Numbers and Local Talent

As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #local talent

Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #book fair #growing market

Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail #russian market #major chains #physical stores #strong sales #online bookselling

Children’s book market up 0.7% by value in 2018 to date

The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller children #book market #brien revealed

Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Finding Books for Teaching Social and Emotional Learning

Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding books #emotional learning #recent efforts #promote books

China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts

Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post italy #book market #digital dynamic #book marketplace

In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #political books #big winners #white house

Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #spanish-language children

Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age

10 Things I Learned From Reading Terrible Books Written by Dictators

Man-bear love in Saddam Hussein's romance novel, Vladimir Putin's judo manual, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saddam hussein #vladimir putin

Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel

Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists

In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #book market

Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french market #taking note #shortlisted titles

Brazil’s book market saw 2017 lift

Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market

OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Children’s Books Salon Participants’ Insights Into Markets in Canada, Finland, Germany, Spain

Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post children #spain appeared #books salon #frankfurter buchmesse #book sector