What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
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“The Rock Eaters” Uses Magical Realism to Explore What It Means to Be the Other

The stories in The Rock Eaters often have an elastic relationship with reality, familiar political landscapes or emotional struggles warped by the uncanny. Some stories fall more explicitly within the bounds of science fiction or fantasy, but most show us a world nearly known, but not quite. In... Continue reading at Electric Literature

[ Electric Literature | 2021-08-13 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #electric literature #magical realism #rock eaters


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Redefining What It Means to Be a Horse Girl

It could have been soccer or tap dancing, it could have been Dungeons & Dragons or Model United Nations, but for editor Halimah Marcus and the contributors of the new anthology Horse Girls: Recovering, Aspiring, and Devoted Riders Redefine the Iconic Bond, what stamped them most profoundly... Continue reading at Electric Literature

[ Electric Literature | 2021-08-04 11:00:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Graphic Novelists Who Show Us What Loneliness Means

In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times

[ The New York Times | 2021-07-29 09:00:05 UTC ]
More news stories like this | All news stories tagged with: #novelists #graphic novel #kristen radtke #hillary chute #graphic novelists


Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital advertising


The True Meaning of Hamlet’s ‘Frailty, Thy Name is Woman’

‘Frailty, thy name is woman’ is one of dozens of famous expressions that have entered common speech, but which originated in William Shakespeare’s Hamlet. The old quip about Hamlet, that it’s ‘too full of quotations’, wittily sums up the play’s influence on not just English literature but on the... Continue reading at Interesting Literature

[ Interesting Literature | 2021-06-24 17:00:06 UTC ]
More news stories like this | All news stories tagged with: #english literature #wittily sums #william shakespeare #true meaning


Let’s face it, we all have the capacity to be mean. ‘Spite’ explores why that’s not necessarily a bad thing.

In a new book, Simon McCarthy-Jones looks, for instance, at why some people voted for Trump Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 12:00:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #measurement company #strategic alliance #landmark deal #popular platform #connected tv


Joan Didion’s ‘Let Me Tell You What I Mean’ shows a writer ahead of her time

Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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Joan Didion commands the essay form in ‘Let Me Tell You What I Mean’

A collection of Didion's work showcases her evolution as a young writer and exhibits her preoccupation with understanding the world through writing. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-02-01 23:55:55 UTC ]
More news stories like this | All news stories tagged with: #young writer #work showcases #essay form


Joan Didion commands the essay form in ‘Let Me Tell You What I Mean’

A collection of Didion's work showcases her evolution as a young writer and exhibits her preoccupation with understanding the world through writing. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-02-01 23:55:55 UTC ]
More news stories like this | All news stories tagged with: #young writer #work showcases #essay form


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | All news stories tagged with: #digital media #programmatic buying #lower manhattan


Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
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How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | All news stories tagged with: #digital media #contextual targeting #privacy regulations #consumer habits


What It Means to Decolonize the Library

Nicole A. Cooke on why, as librarians and publishers, we must have honest, direct conversations about anti-racism, equity, and inclusion, and acknowledge our roles as gatekeepers and perpetuaters of Western norms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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André Gregory’s ‘This Is Not My Memoir’ is a free-form monologue about his quest for meaning in life and art

The boundary-smashing theater director turns an exuberant flow of reminiscences into a relatively coherent roller-coaster of narrative. Continue reading at The Washington Post

[ The Washington Post | 2020-12-09 12:59:55 UTC ]
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