What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
News tagged with: #digital media

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Barnes & Noble Education Bets It All on a New Model

Having secured financing necessary to allow it to revamp its business for fiscal 2024, B&NE has begun what could be one of the most pivotal school years in its history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with: #book publisher


Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | News stories tagged with: #streaming services #cultural heritage #multiple services #libraries


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #recession looms #ad spending #internet companies #digital media


“Maybe This Means Something.” Min Jin Lee on Vulnerability and Audacity, in Life and on the Page

Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries.  * Live from On Air Fest in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-02 08:54:53 UTC ]
More news stories like this | News stories tagged with: #talk easy #people sound #sam fragoso #weekly series #intimate conversations #episodes air #pushkin industries #award-winning author


The Meaning of ‘Lottery in June, Corn be Heavy Soon’

By Dr Oliver Tearle (Loughborough University) ‘Lottery in June, corn be heavy soon.’ This line is a quotation from one of the most disturbing short stories of the entire twentieth century; but what does it mean? Shirley Jackson’s ‘The Lottery’, published in the New Yorker in 1948, has been read […] Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-25 17:00:58 UTC ]
More news stories like this | News stories tagged with: #shirley jackson #short stories


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher


How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with: #digital media


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


GPT-4 unleashed: Here’s what it will mean for AI chatbots

OpenAI unveiled GPT-4 today, its next-gen large language model that is the technical foundation for both ChatGPT and Microsoft’s Bing AI chatbots. It’s a profound upgrade, potentially opening the door for major advances in both the capabilities and features of today’s AI... Continue reading at PC World

[ PC World | 2023-03-14 19:29:22 UTC ]
More news stories like this | News stories tagged with: #90th percentile #provide feedback #lot smarter #kindle


Former BET CEO Debra Lee details affair with co-founder: 'I would've lost everything'

In her memoir 'I Am Debra Lee,' BET's former CEO gets candid about her tenure at the cable network and shares advice for women in corporate America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-07 19:04:58 UTC ]
More news stories like this | News stories tagged with: #ve lost #cable network #corporate america #memoir


Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with: #business development #ad dollars #digital media


Knopf Bets on 'West Heart Kill'

Alfred A. Knopf will publish the debut novel by Dann McDorman, the executive producer of MSNBC’s 'The Beat with Ari Melber,' this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #dann mcdorman #executive producer #ari melber #debut novel


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #ad business #paying $1 #usa today #conde nast


What Does a Midlife Autism Diagnosis Mean for Matt Haig?

Soon after “The Midnight Library” became a best seller, the British author learned something about himself. Continue reading at The New York Times

[ The New York Times | 2023-01-05 10:00:17 UTC ]
More news stories like this | News stories tagged with: #matt haig #midnight library #british author


'Any means necessary': the police who adopt the skull symbol of the ultra-violent comic book vigilante the Punisher

The classic Marvel comic book anti-hero is known for ultra-violence and vigilante justice: why is he so appealing to law enforcement? Continue reading at The Conversation

[ The Conversation | 2022-12-06 03:38:55 UTC ]
More news stories like this | News stories tagged with: #law enforcement #comic book


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle