What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
News tagged with: #digital media

Other news stories related to: "What Boohoo’s bet on Debenhams means for advertising "


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


GPT-4 unleashed: Here’s what it will mean for AI chatbots

OpenAI unveiled GPT-4 today, its next-gen large language model that is the technical foundation for both ChatGPT and Microsoft’s Bing AI chatbots. It’s a profound upgrade, potentially opening the door for major advances in both the capabilities and features of today’s AI... Continue reading at PC World

[ PC World | 2023-03-14 19:29:22 UTC ]
More news stories like this | All news stories tagged with: #kindle #lot smarter #provide feedback #90th percentile


Former BET CEO Debra Lee details affair with co-founder: 'I would've lost everything'

In her memoir 'I Am Debra Lee,' BET's former CEO gets candid about her tenure at the cable network and shares advice for women in corporate America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-07 19:04:58 UTC ]
More news stories like this | All news stories tagged with: #memoir #corporate america #cable network #ve lost


Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday

[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | All news stories tagged with: #digital media #ad dollars #business development


Knopf Bets on 'West Heart Kill'

Alfred A. Knopf will publish the debut novel by Dann McDorman, the executive producer of MSNBC’s 'The Beat with Ari Melber,' this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #ari melber #executive producer #dann mcdorman


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
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3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | All news stories tagged with: #digital content #football season


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
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What Does a Midlife Autism Diagnosis Mean for Matt Haig?

Soon after “The Midnight Library” became a best seller, the British author learned something about himself. Continue reading at The New York Times

[ The New York Times | 2023-01-05 10:00:17 UTC ]
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'Any means necessary': the police who adopt the skull symbol of the ultra-violent comic book vigilante the Punisher

The classic Marvel comic book anti-hero is known for ultra-violence and vigilante justice: why is he so appealing to law enforcement? Continue reading at The Conversation

[ The Conversation | 2022-12-06 03:38:55 UTC ]
More news stories like this | All news stories tagged with: #comic book #law enforcement


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | All news stories tagged with: #kindle #hive social #kindle scribe #viable alternative #engadget podcast #formally announce #launch event #charging case


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #complete picture #third-party cookies


Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Juan Pirlot de Corbion on YouScribe: Betting on Africa

'Every mobile can became a pocket library,' according to digital book distributor Juan Pirlot de Corbion at YouScribe. The post Juan Pirlot de Corbion on YouScribe: Betting on Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-28 10:40:56 UTC ]
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Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | All news stories tagged with: #news publisher #mobile app #bloomberg media


Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Possible copyright changes could mean more money for Inuit artists

Whatever price artists get from their initial sale is, currently, all the money they'll ever receive from their art — though that could change if the federal government reforms Canada's copyright law to give artists a cut of resales. Continue reading at CBC

[ CBC | 2022-09-10 08:00:00 UTC ]
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Daegan Miller on the Shifting Meaning of Historical Landmarks

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:00 UTC ]
More news stories like this | All news stories tagged with: #narrated essays #sacred connection #online publication #emergence magazine #emerging stories


Register Today for AAPI Communities in Conversation #9 Featuring Andrea Wang, Author of 'The Many Meanings of Meilan'

Wang is set to appear in conversation with Crystal Chen of the New York Public Library. The live stream is set for Tuesday, September 6 at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #live stream #aapi communities #register today