What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'What Boohoo’s bet on Debenhams means for advertising '

Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #nielsen

China’s true ambitions, and what they mean for the U.S.

Elizabeth Economy looks closely at Xi Jinping's push to make China the center of the world. Continue reading at The Washington Post

[ The Washington Post | 2022-01-28 13:00:08 UTC ]
More news stories like this | News stories tagged with: #xi jinping

Benjamin Zephaniah | 'To tell the real, honest truth about the history of Britain would mean changing the history books'

The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 07:13:29 UTC ]
More news stories like this | News stories tagged with: #history books #benjamin zephaniah

Diversity means everybody

The Bradford Literature Festival was created out of imperatives that were unashamedly simple. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 07:02:52 UTC ]
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Selma Blair's Mean Baby memoir coming from Virago in 2022

Virago will publish Mean Baby, the memoir of actress Selma Blair, exploring her career, struggles with addiction, life with multiple sclerosis (MS) and advocacy alongside her role as a mother.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 09:44:11 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Don't always take the safe bet, Denwood urges publishers

Publishers should 'resharpen' their skills and not become risk-averse to working with unknown talent, says m.d. of Simon & Schuster Children's Books Rachel Denwood. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 11:40:06 UTC ]
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Students from abroad are back. What that means to the US.

Rajika Bhandari talks about her memoir “America Calling: A Foreign Student in a Country of Possibility” and how students from other countries benefit the U.S. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-09-13 14:26:03 UTC ]
More news stories like this | News stories tagged with: #memoir

“The Rock Eaters” Uses Magical Realism to Explore What It Means to Be the Other

The stories in The Rock Eaters often have an elastic relationship with reality, familiar political landscapes or emotional struggles warped by the uncanny. Some stories fall more explicitly within the bounds of science fiction or fantasy, but most show us a world nearly known, but not quite. In... Continue reading at Electric Literature

[ Electric Literature | 2021-08-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #rock eaters #magical realism #electric literature #science fiction

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Redefining What It Means to Be a Horse Girl

It could have been soccer or tap dancing, it could have been Dungeons & Dragons or Model United Nations, but for editor Halimah Marcus and the contributors of the new anthology Horse Girls: Recovering, Aspiring, and Devoted Riders Redefine the Iconic Bond, what stamped them most profoundly... Continue reading at Electric Literature

[ Electric Literature | 2021-08-04 11:00:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Graphic Novelists Who Show Us What Loneliness Means

In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times

[ The New York Times | 2021-07-29 09:00:05 UTC ]
More news stories like this | News stories tagged with: #graphic novelists #hillary chute #kristen radtke #graphic novel #novelists

Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Facebook, Fox, and what ‘killing people’ means in a pandemic

Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
More news stories like this | News stories tagged with: #belarusian association #secrecy laws #nieman lab #pushed back #book based

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

The True Meaning of Hamlet’s ‘Frailty, Thy Name is Woman’

‘Frailty, thy name is woman’ is one of dozens of famous expressions that have entered common speech, but which originated in William Shakespeare’s Hamlet. The old quip about Hamlet, that it’s ‘too full of quotations’, wittily sums up the play’s influence on not just English literature but on the... Continue reading at Interesting Literature

[ Interesting Literature | 2021-06-24 17:00:06 UTC ]
More news stories like this | News stories tagged with: #true meaning #william shakespeare #wittily sums #english literature

Let’s face it, we all have the capacity to be mean. ‘Spite’ explores why that’s not necessarily a bad thing.

In a new book, Simon McCarthy-Jones looks, for instance, at why some people voted for Trump Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 12:00:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen