WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On Monday,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
News tagged with: #billion people #viable strategy

Other Publishing stories related to: 'WeHo ad tech company begins $100-million buying spree to launch an online publishing arm'


The Heart of the Publishing World Depends on Where You Are

Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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Intel buys interactive textbook startup Kno

Intel on Friday said it bought Kno, a startup that helps educational publishers make their books interactive. No price was announced for the Santa Clara company led by CEO Osman Rashid. It had raised more than $73 million dollars, including a $37.3 million round in 2011 led by Intel... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andreessen horowitz #round capital #gsv capital


Amazon Publishing: More Than Bricks-and-Mortar

Daphne Durham, who is stepping into the role of publisher for Amazon’s adult trade and children’s imprints as Larry Kirshbaum departs, said the company is “delighted” with the sales performance of the unit’s titles to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #daphne durham #adult trade #sales performance


Simon & Schuster Marks Canadian Launch

During a trip to Canada last month, Simon & Schuster president and CEO Carolyn Reidy proudly described the company as an international publishing house with programs in all of the major English-language markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-08 00:00:00 UTC ]
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Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #web sites #public health


Pitchfork Launches “Weekly Magazine” App

Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheer volume


November’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review


Everyone's a Critic, and Everyone Is a Publisher: Brad Stone on MacKenzie Bezos on Brad Stone on Jeff Bezos

I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD

[ AllThingsD | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mackenzie bezos #brad stone #jeff bezos #remarkable story


IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising

IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age

[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising #exchange commission #online companies


Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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98 British publishers folded last year due to ebooks, discounts

Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online discounts #year due #previous year


Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly round- #web buzz #author contracts


HMH to Raise $292 Million in IPO

Houghton Mifflin Harcourt announced this morning that it is moving forward with an Initial Public Offering through which it could raise up to $292 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
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The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Job losses as Bonnier companies relocate

A small number of job losses will occur as Bonnier moves UK publishing businesses to Surrey.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-01 00:00:00 UTC ]
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Publishing Innovator of the Year

By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Chegg Looks to Raise $172.5 Million

Chegg, which offers textbooks for rent and other online services to college students, is looking to raise $172.5 million in its Initial Public Offering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online services #college students


The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #denis wilson #share content #october issue


Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association media #case studies #multiplatform publishing #consumer brands