In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:12 The Authors' Licensing & Collecting Society has welcomed the government support for the Hargreaves Review into intellectual property and growth, though it expressed concern over the proposals to extend copyright... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 05/08/2011 - 08:50 Publishers must tighten up their business practices across the developing world or risk falling foul of new anti-bribery legislation, senior figures from the international book trade have said. The Bribery Act, which came... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 17:11 Telegraph Media Group has been ordered to pay £65,000 in damages after losing a high court case for libel and malicious falsehood over a Lynn Barber book review published in the Telegraph. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 26/07/2011 - 16:29 The High Court has rejected an application by an Isle of Wight resident to bring a judicial review claim over the island's library closures. At a hearing in London today [26th July], His Honour Judge Pearl said the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 25/07/2011 - 16:05 W H Smith has launched a new half-price book promotion in partnership with mobile phone network O2, which it said has the potential to reach 22 million new customers. Priority Moments, which launches today (25th July), allows... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/07/2011 - 09:18 Brent council's plan to close six of its 12 libraries was made "with great care and expressed attention to the 1964 Act" and other relevant legislation, the High Court heard yesterday (20th July). The council had faced... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Possibly the most famous book review, ever, was written by the young Irish wit and polemicist John Wilson Croker. Croker is still remembered, though obscurely, as a founder of modern political conservatism. What's more, according to some sources, John Wilson Croker invented the very term... Continue reading at Slate
[ Slate | 2011-07-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 20/07/2011 - 09:10 Brent council failed to comply with its legal obligations under the 1964 Public Libraries and Museums Act when planning the closure of six of its libraries, the High Court was told on the first day of the judicial review... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 15/07/2011 - 14:37 Publishers are preparing for the first big UK ebook summer with a mix of excitement and anxiety as they look forward to strong digital sales but wait to see the effect on print numbers. Nielsen BookScans Top 5,000 figures... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Written By: Roger Tagholm Publication Date: Fri, 15/07/2011 - 11:00 When youve got the Duke and Duchess of Cambridge as your unpaid publicists, it does your business no harm. Kingsley Dawson, co-founder and chairman of Bookspeed, the Edinburgh-based supplier to the gift and heritage market... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 13/07/2011 - 07:47 Designer Orla Kiely, best known for creating handbags and hats, will launch a new range of baby and toddler books in September with Colours and Numbers, inspired by her own trademark designs. The books will be published by... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 16:25 The Legal Services Commission, which handles legal aid, has been accused of "cynically changing the rules" by ignoring the decision of its own appeals panel that library campaigners pursuing judicial review claims should not... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 08:02 A court hearing to decide whether permission will be given for a judicial review to proceed against Gloucestershire library cuts is to take place in Birmingham tomorrow (Thursday 7th July). If allowed to proceed, the judicial... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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For the second time since Hurricane Katrina, the American Library Association held its annual conference in New Orleans, June 2328. And despite a faltering economy, stressed library budgets, high gas prices, and the somewhat out-of-the-way host city, the conference blew past expectations,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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