In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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The Booksellers Association’s IndieBound scheme is creating a consumer-facing website of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Association of American Publishers A Pennsylvania District Court judge seems to be fed up with copyright holders wasting the courts’ time and resources, ordering an adult movie studio and five anonymous alleged copyright infringers to present their respective cases to court in a bellwether... Continue reading at PC World
[ PC World | 2012-10-10 00:00:00 UTC ]
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#aggressive agenda
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A spokesperson for Springer Science and Business Media has said it is "business as usual... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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#business media
Called 'the best e-reader you can buy,' the Paperwhite has debuted to almost universal praise. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-04 00:00:00 UTC ]
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Industry insiders are predicting further restructures across the travel sector, following news... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Mixed reviews for J K Rowling's The Casual Vacancy (Little, Brown) this morning (27th... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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#casual vacancy
Government-appointed panel to consider what role can ebooks play in our libraries in future. Continue reading at BBC World
[ BBC World | 2012-09-26 00:00:00 UTC ]
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Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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The government is expected to announce a review of library e-lending tomorrow (Wednesday 26th... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews
[ Betanews | 2012-09-06 00:00:00 UTC ]
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British crime writer R.J. Ellory is the latest author to be caught out writing glowing online reviews of his own work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-06 00:00:00 UTC ]
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This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
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The Defense Department and CIA consider legal action against the former SEAL, author of 'No Easy Day,' for failing to submit the work for a security review.WASHINGTON — The Pentagon and CIA are reviewing a forthcoming book by a retired Navy SEAL who was on the May 2011 raid that killed Osama bin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-30 00:00:00 UTC ]
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At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic
[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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