“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Bertelsmann to develop education business

Bertelsmann plans to develop an education business division with the long-term potential to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Creating a Common Language for Cross-Cultural Kid’s Book Collaboration

An American and an Italian crossed the language barrier to produce a gorgeous new children's book, Jemmy Button, along with a common language of creative co-production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Puffin swoops on Half Bad ahead of Bologna

Puffin has made a "major acquisition" ahead of the Bologna Children's Book Fair,... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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BA 'disappointed' by Osborne's silence on business rates

The Booksellers Association has expressed disappointment that today's Budget, presented by... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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The FT Has “Crossed Over” to Become a Digital Business — but Can Anyone Else Replicate that Feat?

A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it&rsquo;s not very realistic. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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Perry to 'go ahead' with book deal

Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff

[ Stuff | 2013-03-14 00:00:00 UTC ]
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Kindle Paperwhite is my new favorite gadget [Review]

When I wrote Why I Love Kindle back in February I said I was intending to upgrade to a Kindle Paperwhite soon. Three weeks later, timed so I can buy a Kindle copy of my own book (my publisher only supplies free paperbacks), and that’s exactly what I’ve done. The Kindle is one of those very rare... Continue reading at Betanews

[ Betanews | 2013-03-07 00:00:00 UTC ]
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IPC says 'business as usual' as Time Warner plans to spin off publishing arm

IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week

[ Media Week | 2013-03-07 00:00:00 UTC ]
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BBC sidelines Review Show

The BBC's flagship arts and culture programme, "The Review Show", is being cut from... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
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Profits fall at Penguin in 'momentous' year

The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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World Book Day forges new partnerships

World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Andrew Lownie creates own e-imprint

The Andrew Lownie Literary Agency has become the latest to set up an in-house digital and p.o.d.... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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February’s Starred BlueInk Reviews of Self-published Books

This months reviews of top self-published books features a witty novel about a coupon-clipping mother and her stoic daughter, and a memoir of life on the island of Malta, among several other appealing reads. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
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