In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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In this spooky, atmospheric debut novel, readers enter a sterile, off-kilter world of horror — sort of — that is more David Lynch than Stephen King.Threats Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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A coming-of-age story by former Angels pitcher Abbott is at its best when describing his influence as a role model off the field.Imperfect Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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'Twenty-Four Major League Writers on the World's Most Loved (and Hated) Team' makes it personal.A couple of years ago, for Father's Day, my family bought me the interactive video game MLB 2K9 for the Wii. The great thing about the game, and also its enduring frustration, is its verisimilitude —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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April is the cruelest month, wrote T.S. Eliot, but this year, according to Canadian independent booksellers and the shoppers who love them, March might get the title as a spate of prominent indie closures were announced across the country. Vancouver is losing its remaining four Book Warehouse... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Lionel Shriver deftly handles terrorism, politics and satire in 'The New Republic.'It takes guts to write a satire about terrorism — and Lionel Shriver has guts. She has already published biting novels about the failings of the U.S. healthcare system ("So Much for That") and a school shooter... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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A look at AT&T's Bell Labs documents what in its heyday was truly a marvelous innovation machine and focuses on a handful of compelling narratives.For generations of industry research executives, AT&T's Bell Telephone Laboratories served as an inspiration: a warren of youthful scientists... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Thane Rosenbaum skillfully mixes fantasy and tragedy in 'The Stranger Within Sarah Stein,' whose heroine weathers her parents' divorce with pluck and defiance.Young adult novelists are increasingly tackling darker subjects: kidnappings, drugs, rape. But few have delved into so many dark subjects... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-24 00:00:00 UTC ]
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In 'These Dreams of You,' Steve Erickson writes incisively and movingly about issues of family and race, but the novel goes off the rails with tangents.Zan Nordhoc's unhappy family is certainly unhappy in its own ways in Steve Erickson's new novel "These Dreams of You." For instance, in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-23 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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In 'The Escape Artists' by Noam Scheiber and 'Confidence Men' by Ron Suskind, President Obama's economic recovery plan and his advisors are in the spotlight, but the books' analyses are off the mark in places.On Oct. 28 and 29, 1929, when the great crash devastated the stock market, Herbert... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-22 00:00:00 UTC ]
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This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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