“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
News tagged with: #post-pandemic world #create opportunities #preferred medium #biggest challenges #coming months #public service #positive note #digital media

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Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Read an 1890 review of The Picture of Dorian Gray.

These days, if you use your book review to call an author a pervert and instruct him to abandon writing for the sake of public morality, most reputable editors will palm you a paltry kill fee and mothball your screed. Not so, it would seem, in 1890. Here’s how an outraged book critic for The […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-24 18:10:37 UTC ]
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Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
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Book Review: ‘The Nenoquich,’ by Henry Bean

Henry Bean’s first novel, reissued as “The Nenoquich,” follows a young writer in Berkeley through a transformative affair. Continue reading at The New York Times

[ The New York Times | 2023-07-20 09:00:24 UTC ]
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IPG Lays Off Nine, Including Key Editors at Chicago Review Press

IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Book Review: ‘Strip Tees,’ by Kate Flannery

Kate Flannery’s “Strip Tees” is a racy, thoughtful memoir of her tenure during the rise and fall of the controversial retail company. Continue reading at The New York Times

[ The New York Times | 2023-07-14 09:00:33 UTC ]
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Kobo Plus Review: Is This the Best Kindle Unlimited Alternative?

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[ Book Riot | 2023-07-11 10:32:00 UTC ]
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Book Review: ‘Thunderclap,’ by Laura Cumming

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[ The New York Times | 2023-07-09 09:00:19 UTC ]
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Book Review: ‘Counterweight,’ by Djuna

The pseudonymous South Korean author’s first novel to be translated into English pits a multinational conglomerate against life on earth. Continue reading at The New York Times

[ The New York Times | 2023-07-09 09:00:12 UTC ]
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Book Review: ‘Owner of a Lonely Heart,’ by Beth Nguyen

Beth Nguyen left Vietnam and her biological mother when she was a baby. Her memoir “Owner of a Lonely Heart” examines the ripple effect of those departures. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:03:10 UTC ]
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Google Pixel Fold review: The challenger that Samsung needs

For the past few years, Samsung's Galaxy Z Fold line has been the undisputed champion of big flexible phones. But it holds that title almost by default thanks to a lack of real contenders — especially outside of China. But with the Pixel Fold, Google has created a legitimate challenger with an... Continue reading at Engadget

[ Engadget | 2023-06-26 17:00:03 UTC ]
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NASA is creating a ChatGPT-like assistant for astronauts

Despite our intrinsic distrust of AI in space taught to us by movies like 2001: A Space Odyssey ("I'm afraid I can't do that, Dave"), it offers large advantages to both manned and unmanned missions. To that end, NASA is developing a system that will allow astronauts to perform maneuvers, conduct... Continue reading at Engadget

[ Engadget | 2023-06-26 08:19:03 UTC ]
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What Should You Read Next? Here Are the Best Reviewed Books of the Week

Jenny Erpenbeck’s Kairos, Deborah Levy’s August Blue, and Frieda Hughes’ George: A Magpie Memoir all feature among the Best Reviewed Books of the Week. Brought to you by Book Marks, Lit Hub’s “Rotten Tomatoes for books.” * Fiction 1. Kairos by Jenny Erpenbeck (New Directions) 10 Rave • 3... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-09 08:53:52 UTC ]
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The ‘New York Times Book Review’ Mixes It Up

Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Book Review: ‘Pageboy: A Memoir,’ by Elliot Page

In the “brutally honest” memoir “Pageboy,” the actor recounts the fears and obstacles to gender transition, and the hard-won happiness that’s followed. Continue reading at The New York Times

[ The New York Times | 2023-06-06 09:00:19 UTC ]
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The moments in literature we DEFY ChatGPT to compute.

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[ Literrary Hub | 2023-06-05 14:57:22 UTC ]
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Book Review: ‘Code Red’ and ‘Calling the Moon: 16 Period Stories From BIPOC Authors’

Decades after “Are You There God? It’s Me, Margaret,” an anthology and a novel let readers see periods through the eyes of diverse protagonists. Continue reading at The New York Times

[ The New York Times | 2023-06-02 09:00:39 UTC ]
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‘Black Mirror’ drops a new trailer ahead of June 15th premiere

The four-year wait is almost over. Netflix has set a June 15th premiere date for the sixth season of sci-fi anthology series Black Mirror. This latest season has been in the works for at least a year and creator Charlie Brooker has stated the new episodes would “keep things fresh” by tackling... Continue reading at Engadget

[ Engadget | 2023-05-31 16:30:54 UTC ]
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Read Marilynne Robinson’s 1988 review of Raymond Carver’s final collection.

Raymond Carver, one of the most beloved and influential short story writers in the history of American fiction, was born eighty-five years ago today. Below is a New York Times review of Carver’s final story collection, Where I’m Calling From, written by future Pulitzer Prize (and Orange Prize,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-25 17:31:12 UTC ]
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U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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