‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'

Publishers 'must work with academic libraries'

Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller

[ The Bookseller | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic libraries #developing countries

Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school

DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #punitive intrusion #potential harm #ten years

Brazilian Publishing Industry Sees Worst Decline Since 2002

Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts

Opening the Floodgates for Translations

American publishers are faced with numerous challenges when it comes to publishing translations. Editor Ben Rosenthal offers several creative financial models as possible solutions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing translations #american publishers #numerous challenges

Manufacturing Gains Offset Publishing Declines at Courier

An 11% increase in its manufacturing segment offset a 3% decline in its publishing group leading to an overall 9% revenue increase at Courier Corp. for the third quarter ended June 29 with sales hitting $64.1 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #11% increase #3% decline

A.H. Belo and Journal Publishing revenues Drop

The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper industry #advance publications

Polish Publishers Face Sales Slump, Propose Fixed-Pricing, Fight Piracy

Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight piracy #shrinking sales #online piracy

Intel's first 'open-source PC' on sale for $199

Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World

[ PC World | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open source #large companies

Self-published authors on Polari longlist

The longlist for the 2013 Polari First Book Prize has been revealed, with two self-published... Continue reading at The Bookseller

[ The Bookseller | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #polari longlist #self-published authors #book prize

Could Limited-Time Fixed Book Pricing Boost Backlist Sales?

Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #needed boost #backlist sales

Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools

Instagram reportedly blocking images uploaded through some third-party apps

Hipstamatic Oggl app users might want to rethink those subscriptions. Select Windows Phone 8 imaging apps, such as Instance, may no longer be able to upload images to Instagram's photo sharing service. According to a spokesperson's comment published on The Verge, the site has updated its API,... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently made

10,000 Publishing People at Work: South Korea’s Paju Bookcity

South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea

Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada &ndash; July 25, 2013 &ndash; Global Ad Distribution, the publishing industry&rsquo;s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Planning for Multiplatform Publishing

With so much at stake, and so much potential labor cost involved in maintaining multiple channels, many publishers are being cautious in planning their long-term content strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiplatform publishing