‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'

Google+ adds author attribution and embedded posts

Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews

[ Betanews | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announced #embedded posts #great tool #search giant

10 Counterintuitive Tips for Self-Publishers

Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Storify Acquired by Web Publishing Services Company Livefyre

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek

[ AdWeek | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live chats #publisher clients #user-generated content #potential implications

BIS Select Committee: government 'wrong on gold open access'

The Business, Innovation and Skills select committee has criticised the government's... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Hybrid Author Hugh Howey on Self vs. Traditional Publishing

Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing

Blackwell's to open digital development office

Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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In The First Half Of 2013, The U.S. Made 12,444 Data Requests From Yahoo

Following the heels of Google and Facebook, Yahoo today published its first transparency report detailing government requests for user data in the first half of the year. It intends to issue a transparency report every six months. Of the 17 countries highlighted, the U.S. leads with the most... Continue reading at Fast Company

[ Fast Company | 2013-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ip address #billing information #aggregate statistics

Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling

Carlton to publish Springsteen title

Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carlton books #bruce springsteen

Yahoo issues first transparency report, replete with governmental data requests

Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget

[ Engadget | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #january 1st #aggregate statistics #feel free

Judge bars Apple from price-fixing deals with ebook publisher

Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews

[ Betanews | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #-based company #ebook publisher #court ruling #ebook prices

Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade

Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content

Andrews moves into publishing

E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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Boston marathon bombing survivor Jeff Bauman to publish book

The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will publish a book in April 2014, on the event's anniversary.The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bauman

Publishing Hears Echoes of Netflix Business Model

Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry

September’s Top Reviews of Self-Published Books from BlueInk Review

This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews

Egyptian Publishers Diversify in Face of Uncertain Future

Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncertain future #arab world

The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eadward tree