Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-05 00:00:00 UTC ]

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'Strong' first-day sales of Obama memoir online, says Waterstones

Waterstones has seen "strong" online orders for A Promised Land (Viking), with the title also at number one in Amazon's bestseller charts. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:17:45 UTC ]
More news stories like this | News stories tagged with: #first-day sales #bestseller charts #memoir


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Shuggie Bain named Waterstones Scottish Book of the Year

Douglas Stuart's Booker-shortlisted novel Shuggie Bain (Picador) has been named Waterstones Scottish Book of the Year 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 08:27:33 UTC ]
More news stories like this | News stories tagged with: #douglas stuart #scottish book


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books


Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands


Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Sarah Hanson-Young to push for media diversity inquiry after Kevin Rudd's Murdoch petition

Greens senator says ‘cosy relationship’ between Coalition and News Corp should be scrutinised after half a million people back a royal commissionGreens senator Sarah Hanson-Young will move to establish a Senate inquiry into media diversity on Wednesday following the popularity of Kevin Rudd’s... Continue reading at The Guardian

[ The Guardian | 2020-11-10 16:30:14 UTC ]
More news stories like this | News stories tagged with: #sarah hanson-young #kevin rudd #senate inquiry #media diversity #royal commission #murdoch media #news corp


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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McAnulty, Bennett and O’Farrell make Waterstones Book of the Year shortlist

Dara McAnulty, Brit Bennett and Maggie O’Farrell are among the authors shortlisted for the Waterstones Book of the Year 2020 title. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 04:03:38 UTC ]
More news stories like this | News stories tagged with: #dara mcanulty #brit bennett #year shortlist #authors shortlisted #waterstones book #book of the year


HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


Online sales push Bloomsbury to best first-half since 2008

Bloomsbury Publishing has delivered its highest first half earnings since 2008, as "signficantly higher” online book sales and e-book revenues led to year-on-year profit growth of 60% to £4m in the six months ended 31st August 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 15:50:49 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing #half earnings #e-book #online book #bloomsbury


Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint


Will Poetry Push This Publisher Through the Pandemic?

Kansas City, Mo.–based Andrews McMeel Publishing is seeing strong sales despite disruptions caused by the ongoing pandemic—and poetry has a whole lot to do with it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kansas city #strong sales


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew


Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


September Begins with a 17.5% Gain in Unit Sales

With all but one category posting double-digit gains, unit sales of print books rose 17.5% in the week ended Sept. 5, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Seven West Media reportedly begins cancelling contract with Cricket Australia

Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:30:20 UTC ]
More news stories like this | News stories tagged with: #legal letter #news corp


Community-based providers push to continue behavioral health reforms

Plus: EmblemHealth, Somos ink value-based deal Northwell's Feinstein Institutes designated key aging-research center, gets $1.7M to fund pilots Covid-19 challenges Montefiore's... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-09-10 09:30:00 UTC ]
More news stories like this | News stories tagged with: #somos