Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-05 00:00:00 UTC ]

Other Publishing stories related to: 'Waterstones begins new branding push'


Tess Gunty has won the inaugural Waterstones debut fiction prize.

Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
More news stories like this | News stories tagged with: #tess gunty #rabbit hutch #waterstones booksellers #debut novel


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


‘This must be stopped’: US begins court battle against publishing giants’ merger

The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian

[ The Guardian | 2022-08-01 16:24:36 UTC ]
More news stories like this | News stories tagged with: #publishing giants #justice department #biden administration #book publisher #penguin random house


US begins court battle against publishing giants' merger

The U.S. government and publishing titan Penguin Random House are set to exchange opening salvos in a federal antitrust trial Continue reading at ABC News

[ ABC News | 2022-08-01 13:37:10 UTC ]
More news stories like this | News stories tagged with: #publishing giants #penguin random house


DOJ Trial to Block PRH/S&S Merger Begins; Evidence Dispute Looms

The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #doj trial #rival big #opening arguments


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen


Oni-Lion Forge Pushes Past the Pandemic

Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
More news stories like this |


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | News stories tagged with: #world war


Hannah Gold’s The Last Bear wins Waterstones children’s book prize

‘Triumphant debut’ with environmental theme, illustrated by Levi Pinfold, is awarded £5,000 prize by the chain’s booksellersA timely adventure story that tackles environmental themes has been named winner of this year’s Waterstones children’s book prize.The Last Bear by Hannah Gold, illustrated... Continue reading at The Guardian

[ The Guardian | 2022-03-31 19:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #hannah gold #environmental theme #named winner #waterstones children #children’s book


7 Contemporary Horror Novels that Push Boundaries

The grocery store of all places was my initial indoctrination into the world of horror. As my father shuffled up and down the aisles, dutifully stacking groceries in the cart for our family, I would sneak away to the magazine section and my eye was always drawn to the shiny paperback display... Continue reading at Electric Literature

[ Electric Literature | 2022-03-31 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform


U.K. Waterstones Buys Blackwell's

Waterstones, the U.K. bookstore chain owned and overseen by the same team—Elliott Advisors and James Daunt—that runs Barnes & Noble has acquired Blackwell's that operates 18 U.K. bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore chain


Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen


This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book


Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page


Waterstones apologises after award-winning author Owusu asked for ID

Waterstones has apologised and said it is "deeply embarrassed" after award-winning author Derek Owusu was asked for ID in a London branch when he offered to sign copies of his books.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-16 01:22:08 UTC ]
More news stories like this | News stories tagged with: #award-winning author