Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-05 00:00:00 UTC ]

Other Publishing stories related to: 'Waterstones begins new branding push'

Waterstones’ Daunt Pimps for Amazon Kindle: Good Idea?

As the Kindle goes on sale at Waterstones stores, MD James Daunt has been defending the highly criticized decision, insisting it is to his company's advantage. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #waterstones stores #good idea

Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Waterstones to sell Paperwhite 'end of the month'

The Kindle Paperwhite is go on sale through Waterstones stores by the end of the month, the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #kindle paperwhite

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office

Quercus makes second US push with 'start-up'

Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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'Big' UK Nook push planned

Barnes & Noble will release its self-publishing platform PubIt in the UK following the launch... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

YUDU Media plans education push with new service

YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education market

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Waterstones delays head office move

Waterstones is to delay its head office move from Brentford to its flagship London Piccadilly... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Navy SEAL wrote 'No Easy Day' after being pushed out of SEAL Team 6

A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #easy day