Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

Other Publishing stories related to: 'Watch: Movie poster psychology explained by a veteran designer'

WATCH: How People Are Failed by the Health Institutions Meant to Protect Them

Greenlight welcomes poet and author Emma Bolden for a virtual evening celebrating her new book, The Tiger and the Cage. This exquisitely wrought debut memoir recounts Bolden’s lifelong struggle with chronic pain and endometriosis, while speaking more broadly to anyone who has been told “it’s all... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-10 09:52:30 UTC ]
More news stories like this | News stories tagged with: #lifelong struggle #chronic pain #memoir

PW Star Watch 2022: Publishing’s Brightest

Our annual celebration of the rising stars of book publishing features profiles of 36 honorees and five finalists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual celebration #rising stars #book publishing

PW Announces Five 2022 Star Watch Finalists

Selected honorees include publishing professionals from Clarion Books, Tordotcom, Lerner Publishing Group, Familius and Little, Brown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this |

Jeff Kinney Rocks Out with Release of 17th ‘Wimpy Kid’ Book, New Disney+ Movie

With the publication of Diper Överlöde—the 17th installment in Kinney’s Diary of Wimpy Kid series—the author has, uh, löded up the van and hit the road for a series of rock concert-style events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this |

The Eerie Experience of Watching My Science Fiction Story Become Real

On May 13, I finally got to read my wayward science fiction story “It Is the Voice That Unnerves Me” in The Dread Machine. I had been submitting the story since the spring of 2019, and had thought many times about consigning it to the “retired” list. I knew every word, sentence and section break... Continue reading at Electric Literature

[ Electric Literature | 2022-10-20 11:05:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #science fiction

Movie Alert: 'The School for Good and Evil'

Something evil this way comes to Netflix this month: 'The School for Good and Evil,' based on the 2013 novel of the same name by Soman Chainani, which launched a bestselling book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #movie alert #bestselling book

Publishers Weekly Announces 2022 Star Watch Honorees

This year's honorees come from all parts of the publishing industry and will be saluted at an event set for November 15 in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

'Harry Potter' actor Tom Felton explains how an escape from rehab helped his sobriety

In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
More news stories like this | News stories tagged with: #harry potter #memoir

Engadget Podcast: Diving into Amazon's latest gadgets and the Apple Watch Ultra

This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget

[ Engadget | 2022-09-30 12:30:58 UTC ]
More news stories like this | News stories tagged with: #event details #dart mission #devindra hardawarproducer #ben ellmanmusic #dale north #brienlivestream producers #luke brooks #kindle

WATCH: Saeed Jones on the Apocalypse as a State of Being

Greenlight is thrilled to welcome award-winning author and long-time friend of the store Saeed Jones back to our Fort Greene events stage to celebrate the release of his new poetry collection, Alive at the End of the World. In haunted poems glinting with laughter, pierced by grief and charged... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-29 08:56:48 UTC ]
More news stories like this | News stories tagged with: #saeed jones #long-time friend #poetry collection #award-winning author

Publishing Veteran Gretchen Young Launching Regalo Press at Post Hill Press

Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #grand central #book publishing

Watch Silvia Moreno-Garcia at the L.A. Times Book Club

Novelist Silvia Moreno-Garcia discusses "The Daughter of Doctor Moreau" at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-27 22:03:43 UTC ]
More news stories like this | News stories tagged with: #doctor moreau #times book

Tom Hanks is publishing a novel, and it sounds exactly like a Tom Hanks movie.

Tom Hanks—who previously spent time crushing a beloved indie bookstore with his discount big box chain (which was then probably crushed by Amazon and yes I am talking about his role in You’ve Got Mail and not his real life)—will publish a novel with Knopf this spring. The book, The Making of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-27 15:17:38 UTC ]
More news stories like this | News stories tagged with: #tom hanks #bookstore

Qian Julie Wang on Commuting, People-Watching, and Letting the Story Marinate

Qian Julie Wang’s Beautiful Country is out now in paperback from Anchor, so we asked about her routine and the intersection of writing and litigating. * What time of day do you write? I wrote Beautiful Country on my iPhone during my subway commute to and from my law firm job—so it was both the […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-26 08:51:56 UTC ]
More news stories like this |

Movie Alert: 'Pinocchio'

Disney is set to release a live-action and CGI film retelling of Italian author Carlo Collodi and illustrator Enrico Mazzanti's 'Pinocchio,' the classic children's tale that follows a puppet's journey to escape his owner to become a "real boy." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #movie alert #classic children #real boy

Movie Alert: 'Catherine Called Birdy'

Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #movie alert #karen cushman

How to watch chef Keith Corbin discuss 'California Soul' at the L.A. Times Book Club

Keith Corbin talked about growing up in Watts, going to prison and finding an unexpected career as a chef. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-23 19:57:41 UTC ]
More news stories like this | News stories tagged with: #times book

Watch the trailer for Tegan and Sara’s High School and fuel your inner indie teenage angst.

TEGAN AND SARA TRAILER DROP, TEGAN AND SARA TRAILER DROP—this is not a drill! If you clicked on this, you’re probably well aware that the beloved sister indie pop duo published a memoir in 2019 called High School. Amazon Freevee (boo) is adapting it into a TV show (yay) starring Railey and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
More news stories like this | News stories tagged with: #high school #memoir