Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying visual elements (e.g., the "running figure with a gun" common to thrillers) that connect with everything from John Grisham paperback book covers from the '90s to film noir to punk-rock flyer graphics. And when he does talk about the deployment of color, it's especially eye-openinglike when he examines the black-and-white-and-orange combination (as seen in posters for "Ghost Rider," "Tokyo Drift," "The Transporter" and more) vs. the blue-and-orange ("The Bourne Identity," "The Dark Knight," "Star Wars," "Avatar").It's a mini master class in design-meets-marketing that comes in under 11 minutes. (It's also a sequel of sorts to Vanity Fair's "Every Marvel Movie Poster, Explained," also starring Verdesoto and released in December.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
News tagged with: #dark knight #star wars #vanity fair

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The spellbinding ‘Revival Season’ makes Monica West an author to watch

West joins American writers who have tackled the significance of the Black church as a locus for community organizing that can also harm those seeking spiritual refuge. Continue reading at The Washington Post

[ The Washington Post | 2021-05-28 12:00:00 UTC ]
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How to watch Charles Yu explore his award-winning novel at the L.A. Times Book Club

National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-27 20:58:15 UTC ]
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U.S. Book Show: Watch All Our 'PW' Editors' Picks Panels

Did you miss the Editors' Picks panels at the U.S. Book Show? Don't worry. You can check them all out here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Ten Speed and Stanford Design School Collab on Book Series

Ten Speed Press and the Hasso Plattner Institute of Design at Stanford University, better known as the “d.school," are collaborating on a 12-book series focusing on creativity and design. The first title will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Cover design round-up: May 2021

Welcome to our highlights from the mailbag of books published in May. We're a little late to the party here, so we'll keep things brief. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 19:39:36 UTC ]
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Hearst is packaging its design titles together for a new educational franchise

This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-05-05 04:01:00 UTC ]
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How to watch former President Obama and Ava DuVernay at the L.A. Times Book Club

Former President Barack Obama and filmmaker Ava DuVernay discuss "A Promised Land" at the L.A. Times Community Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-21 21:09:15 UTC ]
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L.A. Times Book Prizes and Festival of Books kick off this week. Here's how to watch

The 26th Los Angeles Times Festival of Books is going virtual again this year. The event kicks off April 17 at 10 a.m. Here's how to watch. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-16 12:00:30 UTC ]
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Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-04-09 16:21:42 UTC ]
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Watch Viet Thanh Nguyen discuss 'The Committed' at the L.A. Times Book Club

Watch author Viet Thanh Nguyen talk about "The Committed" at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-03-11 00:19:23 UTC ]
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Deep Nostalgia AI brings your photos to life just like in the ‘Harry Potter’ movies

Bring great-great-great grandma back to life using deep learning. If you’ve ever seen a Harry Potter movie and were enchanted by those movie photos seen in the world’s newspapers and on mantles, you’re going to want to give a new tool called Deep Nostalgia from genealogy site MyHeritage a... Continue reading at Fast Company

[ Fast Company | 2021-03-05 06:24:58 UTC ]
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Patricia Engel’s ‘Infinite Country’ focuses on the psychological pain of a family split apart

At its best, Engel’s novel interrogates the idea of American exceptionalism through the story of a Colombian couple and their three children. Continue reading at The Washington Post

[ The Washington Post | 2021-03-03 13:00:00 UTC ]
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Cover design round-up: March 2021

Onto March, and with any luck, you'll soon be able to find some of the covers in our monthly round-up on the shelves of your local bookshop before too long. A fine treat it will be too, as there are plenty of lively illustrated children's jackets here, as well as a handful of lovely treatments... Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 12:50:29 UTC ]
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Watch 'Migrations' author Charlotte McConaghy live from Australia

Watch "Migrations" author Charlotte McConaghy live from Australia at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-24 22:47:16 UTC ]
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Harper Design scores anthology Jim Morrison 'intended to publish'

Harper Design is to release The Collected Works of Jim Morrison, a 600-page anthology of his writings, nearly half of which have never been published before. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 19:28:03 UTC ]
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Rival GameStop movies being rushed into production

Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian

[ The Guardian | 2021-02-01 19:04:34 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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The 14 most important books for designers to read right now

Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company

[ Fast Company | 2021-01-22 06:00:37 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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10 MangaTubers You Should Be Watching

For manga enthusiasts looking to dive into the Mangatube subgenre of Booktube, where should they start? Check out these creators! Continue reading at Book Riot

[ Book Riot | 2021-01-21 11:35:00 UTC ]
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