Watch a Tesla Model X tow a giant Qantas Airlines Dreamliner for a good cause

Tesla just earned a Guinness World Record. Tesla just entered the Guinness World Record book. The electric automaker teamed up with Qantas for a publicity stunt in which a Tesla Model X P100D pulled a 287,000-pound Boeing 787-9 Dreamliner nearly 1,000 feet down the tarmac at the Melbourne Airport in Australia. The electric SUV drove into the history books for setting the very specific record of “heaviest tow by an electric production passenger vehicle.”Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2018-05-15 00:00:00 UTC ]
News tagged with: #publicity stunt #history books

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The Good Life: The lure of the lawnmower

Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to cut an extra-wide swath? This ad, while eye-catching, leaves us craving more historically accurate... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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Attention, Publishers: Vendor Models Aren't Everything

Why publishers may not be getting what they think they’re getting from their vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Trade Books Post Good February Sales

Sales of adult trade books rose 6.6% in February over February 2018 after slumping in January, while sales of children/young adult books had a second consecutive month of good sales increases, according to the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consecutive month


Author Don Winslow on the border wall: 'It will do absolutely no good'

Don Winslow, bestselling author of 13 crime and mystery novels, brought some energy to the Los Angeles Times newsroom during the Festival of Books. In a video interview with The Times, he spoke about politics and the situation at the U.S. border, labeling President Trump’s proposed wall “a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video interview #mystery novels #bestselling author #don winslow


Dodgers' Cody Bellinger hits a grand slam, bullpen dodges danger in win over Giants

The Dodgers had some decisions to make for their starting lineup against left-hander Madison Bumgarner and the San Francisco Giants on Tuesday night. Would they start Max Muncy or David Freese at first base? Should Austin Barnes or Russell Martin start behind the plate? And what about the batting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #austin barnes #tuesday night #grand slam


Apple, Johns Hopkins partnership lets students use iPhone, Apple Watch as ID

Johns Hopkins University students will no longer need to carry a physical identification card, thanks to a partnership with Apple. Starting this week, students can flash their iPhone to get into their dorm buildings, print papers at the campus library or buy apparel at the university book store.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 00:00:00 UTC ]
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Reality Check: Symbolism and Nostalgia Are Not Business Models

Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues deep. Not for the reason we all sometimes have magazines piled up. It’s not that I’ve squandered time... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promising future #game consoles


London Book Fair 2019: Heard Any Good Poems Lately?

How the growing popularity of audio and a resurgence in poetry are driving interest in a UK-based internet radio station. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe

Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-14 00:00:00 UTC ]
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Watch: Movie poster psychology explained by a veteran designer

James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age

[ Advertising Age | 2019-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vanity fair #star wars #dark knight


PW Star Watch Program Ready for its Fifth Year

Nominations are now being accepted for the PW Star Watch program, a partnership between 'PW' and Frankfurter Buchmesse, to recognize those up-and-coming members of the U.S. and Canadian publishing communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
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This Big Facebook Critic Fears Tech’s Business Model

Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired

[ Wired | 2019-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #early investor #business model


Trends to Watch for at Bologna 2019

We spoke with a dozen literary agents and scouts attending this year’s Bologna Fair about trends they’ve been noticing in children’s and YA books, and what they’re expecting to see. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya books #scouts attending #bologna fair


Bryce Harper will save tens of millions in taxes by spurning the Dodgers and Giants

For Major League Baseball players, three teams are at the bottom of the standings on state taxes: the Los Angeles Dodgers, San Diego Padres and San Francisco Giants. That’s because California is in a league of its own on personal income taxes. We’ve got by far the highest state rate in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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Despite Selling Millions of Books, Novelist Nick Hornby Still Can’t Tell if He’s Good Enough

With Fever Pitch, About a Boy, and High Fidelity, Nick Hornby created a niche penning romantic comedies from the male perspective and launching the crush-worthy careers of Hugh Grant, Colin Firth, and John Cusack on both sides of the pond. Then he went on to prove that he can deftly embody a... Continue reading at Slate

[ Slate | 2019-02-23 00:00:00 UTC ]
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Headline acquires two tie-in books for Gaiman's Good Omens TV series

Headline has acquired two books to tie-in with a new TV series based on Neil Gaiman and Terry Pratchett’s Good Omens. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good omens #terry pratchett #neil gaiman #headline acquires


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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Amazon Prime to screen Good Omens in May

Amazon Prime will screen its original TV adaptation of Good Omens by Terry Pratchett and Neil Gaiman on 31st May with a tie-in edition of the book due to be published to coincide with the show.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #tv network #media companies #select group #technology executives #ad technology