Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Railway station teaser campaign for Faber

Faber & Faber will take up residence in St Pancras station tomorrow morning (Thursday 13th... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, March 12, 2014

A lyrical memoir about spiritual refueling; a starred review for an examination of the lives of LGBTQ Catholics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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The Future of Books Looks a Lot Like Netflix

The book business is merging into the magazine business as more publishers sell literature via subscription to highly targeted clusters of readers. High-profile literary studio Plympton is leading the charge with its $5-a-month iOS service Rooster.     Continue reading at Wired

[ Wired | 2014-03-12 00:00:00 UTC ]
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Literary Agent/ Film Producer Talks Book-Movie Synergy

Anna Soler-Pont of Barcelona's Pontas Literary & Film Agency discusses the her dual careers in books and movies, and role as an agent, writer and producer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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Starbucks picks Frederator Books' ebook

Frederator Books, the year-old children’s ebook publishing program founded by cartoon veteran Fred Seibert, is getting a boost in the arm, or at least a shot of caffeine: Letters From Catbug,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-12 00:00:00 UTC ]
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DiPreta Named Publisher of Hachette Books

The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Campaigners plan protest for Women's Library reopening

Campaigners are planning to picket the re-opening of the Women's Library tonight (12th March... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Keith Richards pens children's book

The Rolling Stones in their pomp were the famous five Enid Blyton could never have invented.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2014-03-12 00:00:00 UTC ]
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Indian Publisher Pauses on Second Hinduism Book

An Indian publisher says it will have independent scholars examine objections from a conservative Hindu group to a book by American religion scholar Wendy Doniger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Orion Children's Books gets Keith Richards story

Rolling Stone Keith Richards is to publish a picture book with illustrations by his daughter.... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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World Book Day titles triumph; Berry cooks up a storm

World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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E-books by Sainsbury's sells Anobii brand

E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Festival of Books Adds IndieBound Buy Buttons

Following a vociferous response by SCIBA members to the "L.A. Times" decision to exclude their stores from its Festival of Books website, IndieBound buy buttons will be added this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Mindy Kaling will reportedly write follow-up to her bestselling book 'Is Everyone Hanging Out Without Me?'

During a panel at Austin's South by Southwest conference, Kaling said she is writing another book. Kaling's show 'The Mindy Project' was recently renewed for a third season. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-11 00:00:00 UTC ]
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Keith Richards to write kids book

Rolling Stones guitarist Keith Richards teams up with his artist daughter to write a picture book inspired by his own granddad teaching him to play the guitar. Continue reading at BBC News

[ BBC News | 2014-03-11 00:00:00 UTC ]
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Book Deals: Week of March 10, 2014

Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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Plaintiffs: No 'Do-Overs' For Apple in E-book Case

Attorneys for the consumer class argue there is enough evidence to assess damages against Apple via a summary judgment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-09 00:00:00 UTC ]
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The Audio Book Club Live in Seattle!

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[ Slate | 2014-03-08 00:00:00 UTC ]
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Goldman Sachs elevator tweeter loses book deal

It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Samsung's thing for (faux) leather continues with the ATIV Book 9 Style

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[ Engadget | 2014-03-08 00:00:00 UTC ]
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