Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Nathan Filer wins Costa book prize

Debut novelist Nathan Filer wins the Costa Book of the Year with The Shock of the Fall, his debut novel about loss, guilt and mental illness. Continue reading at BBC News

[ BBC News | 2014-01-29 00:00:00 UTC ]
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Nathan Filer wins Costa Book of the Year

First-time novelist Nathan Filer has won the £30,000 Costa Book of the Year award for his... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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ALA Midwinter 2014: Abrams Gets in the E-book Game

Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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Epic! Debuts Kids’ Subscription E-book Venture

Founded by a group of gaming developers looking to provide quality book content for kids, Epic! is a newly launched subscription ebook service offering access to a curated selection of children's ebooks for $9.99 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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Oprah 2.0: Book Club Marries Magazine, TV and Digital

The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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ALA Midwinter 2014: On E-books, Librarians Urged to Think Bigger (and Smaller)

At ALA Midwinter 2014, librarians were urged not to be satisfied by recent ebook developments, and to look more deeply at their digital future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
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Online Retailer Books For Animal Lovers Debuts

Launched a month ago in Exeter, N.H. by Jeremy Townsend, Books for Animal Lovers is an online retailer offering just what its name specifies—books about animals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
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Serious Men: Reflections on My Men’s Book Club

Oprah is great for women, but she's not talking to men. Isn't it time publishers and the media take men as seriously as readers as the men take themselves? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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Outrage at Scotland’s Book Town library cuts

Dumfries and Galloway Council is facing criticism after revealing plans to reduce the library... Continue reading at The Bookseller

[ The Bookseller | 2014-01-27 00:00:00 UTC ]
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Edward Snowden will be the subject of multiple upcoming books

Edward Snowden will be the focus of such upcoming titles as 'The Snowden Files' and a work about government surveillance. Will Snowden also be the subject of a movie? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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B.J. Novak's children's book will try to win kids over to the power of language

B.J. Novak's children's book will be titled 'A Book With No Pictures.' 'I wanted to write a book that would introduce the youngest of kids to the idea that words can be their allies,' the actor said. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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Mariah Carey to write Christmas book

The singer will release a children's book later this year, based on her twins Moroccan and Monroe. Continue reading at BBC News

[ BBC News | 2014-01-24 00:00:00 UTC ]
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Kickstarter Loves This Children's Book That Gets Kids Excited About Coding

Linda Liukas's project, Hello Ruby, smashed its Kickstarter funding goal in under four hours.We know that the goal of teaching future generations to code will make big strides within the next year. There are already some pretty ambitious ideas out there, like video games and adorable yet highly... Continue reading at Fast Company

[ Fast Company | 2014-01-24 00:00:00 UTC ]
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Scholastic US signs Mariah Carey Christmas book

US singer Mariah Carey is set to create a Christmas children’s picture book based on her... Continue reading at The Bookseller

[ The Bookseller | 2014-01-24 00:00:00 UTC ]
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HarperVoyager sign three-book deal with Lawrence

HarperVoyager has acquired a new epic fantasy trilogy from Broken Empire author Mark Lawrence.... Continue reading at The Bookseller

[ The Bookseller | 2014-01-24 00:00:00 UTC ]
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Parnassus Books Launches Online Lit Journal

Parnassus Books launches "Musing," an online literary journal featuring author interviews, book recommendations, and bookish news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Vibrant Book City, Dynamic Winter Institute

Despite the elephant in the room, or more specifically down the street, booksellers are optimistic about the year ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Anonymous writer behind Goldman Sachs Elevator Twitter account gets book deal

The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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Nicola's Books Looking for New Owner

Nicola's Books in Ann Arbor, which was founded in 1991 as a Little Professor franchise, is for sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Duke Univ. Press Announces New Platform for E-books

The new site, read.dukeupress.edu, is powered by the Folio eBooks solution, developed by Stanford University’s HighWire Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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