Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with:
#david lagercrantz
#lisbeth salander
#dragon tattoo
#harper lee
#australian publisher
#advertising purposes
#hachette australia
Under the new partnership the publisher will provide ebooks directly to the Douglas County Libraries at a flat discount, which will then own, and host the content on its own proprietary system for ebook lending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook lending
If you're looking for digital versions of older books to download, check out Project Gutenberg first. The site is filled with stuff that has lapsed into the public domain, which means it's free. Continue reading at Wired
[ Wired | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital versions
#project gutenberg
#public domain
Vook, a digital publishing and distribution platform, is launching Author Control, a new data service that allows authors and publishers to track ebook sales and unit downloads across every major retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#distribution platform
#data service
Chalice Press has acquired a book by United Methodist pastor Frank Shaefer, who was defrocked in December for officiating at his gay son’s marriage six years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chalice press
The East Village bookstore is stepping up its fundraising efforts for the store's impending move and transition to a nonprofit event space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impending move
Publishers and conference attendees described a relaxed atmosphere at this year's Association of Writers and Writing Programs annual conference, held in Seattle from February 26-March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
Publisher tells Miriam Elia to stop selling satire in which Peter and Jane grapple with Tracey Emin-style conceptual artAn artist and comedian has been told by the publisher Penguin that her new satirical art book breaches its copyright, and if she continues to sell copies it could use the... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tate modern
In February, social media chatter was dominated by films inspired by books—six of the top 10 most-discussed books have movie adaptations either in theaters or in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this |
While video-game players are familiar with the gaming site Humble Bundle, ebook readers will hear a lot more about it in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#humble bundle
#ebook readers
#coming months
Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
More news stories like this |
This week, a dangerous game in small-town America, a book that will get you obsessed with dinosaurs, and an extreme survival camp. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this |
Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |
In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy time
#e-book case
Mossless has put out just two issues of its magazine, and for its third issue, the new photography publishing outfit is putting out a book--a very large book. With 550 photographs by more than 100 American photographers, it will fill more than 280 pages. It might be the largest independent... Continue reading at Wired
[ Wired | 2014-02-27 00:00:00 UTC ]
More news stories like this |
Apple’s appeal of its price-fixing case boils down to this: Judge Denise Cote blew it. "The evidence," Apple argues, "cannot support a finding of a conspiracy." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple argues
Chapter 2 Books in Hudson, Wis., signed the lease Tuesday on a larger retail space, less than a week before it must vacate its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#current location
Jim Martin's book about Jesus gets a starred review; Kerry Weber's first book takes mercy to the streets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming religion
#spirituality books
#starred review
During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this |
Cara Putman didn’t plan on her new book sharing Amazon and Twitter space with George Clooney, but she and her publisher aren’t saying no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#movie tie-
Farrar, Straus and Giroux is releasing George Seldon's Chester Cricket and His Friends series in ebook format for the first time for the new tablet-toting generation of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#friends series
#ebook format
#young readers