Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Goldman Sachs elevator tweeter loses book deal

It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goldman sachs


The Audio Book Club Live in Seattle!

This month Slate’s Audio Book Club hits the road for a live show at Town Hall Seattle. Dan Kois, Hanna Rosin, and special guest star Hugh Howey (Wool) discuss Kurt Vonnegut’s classic novel of war and space aliens, Slaughterhouse-Five. The trio discuss Vonnegut’s deep depression, the way Billy... Continue reading at Slate

[ Slate | 2014-03-08 00:00:00 UTC ]
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PW Picks: Books of the Week, March 10, 2014

This week, Philip Marlowe returns, how Paris became Paris, and the book that powerful people don't want you to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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March 2014 Audio Books: In the Studio

Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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@GSElevator book deal canceled

Looks like whatever happens in the Goldman Sachs elevator will stay in the Goldman Sachs elevator. Less than two weeks after the anonymous author of the popular @GSElevator feed on Twitter was... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anonymous author


SCIBA Mobilizes Against Festival of Books Amazon Connection

Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short-story collection #past century #true detective #bestseller lists


UK’s ValoBox: Selling, Sharing Books at Point of Discovery

UK-based startup ValoBox offers an attractive revenue sharing model for those who use social media as a catalyst to sell books, empowering discovery. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-07 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Parents push to end gender division of boys' and girls' books

Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian

[ The Guardian | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial target #main thing


Tartt and Atwood vie for book award

Margaret Atwood, Donna Tartt and Booker winner Eleanor Catton are among the novelists longlisted for this year's Baileys Women's Prize for Fiction. Continue reading at BBC News

[ BBC News | 2014-03-07 00:00:00 UTC ]
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Boston Strong—In Books

Publishers are marking the first anniversary of the Marathon bombings with books about that fateful day, its aftermath, and the city itself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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VIDEO: Children's laureate recommends books

The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World

[ BBC World | 2014-03-06 00:00:00 UTC ]
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S&S Drops Goldman Sachs Elevator Book

After initially standing by its author, Touchstone has announced the cancellation of John Lefevre's "Straight to Hell," the book based on the parody Twitter handle @GSElevator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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History focus for Pushkin House Russian Book Prize shortlist

The books on the shortlist for the Pushkin House Russian Book Prize 2014 cover a wide range of... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Tony Robinson wins kids' book prize

Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News

[ BBC News | 2014-03-06 00:00:00 UTC ]
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Hindu Book Controversy Grows

Amid contested reports that a second book about Hinduism by religion scholar Wendy Doniger may be withdrawn in India, a scholars group is expressing concern about a chilling effect on free inquiry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Teaser campaign from Blackwell's

Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Robinson wins second Blue Peter book award

Author and TV presenter Tony Robinson has won his second Blue Peter book award, for Weird World... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Moroccan Book & Comics Festivals Promote East/West Dialogue

Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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