Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Apple, DoJ Spar Ahead of December E-book Appeal

With an appeal date approaching, attorneys for Apple and the DoJ traded fire over whether Judge Denise Cote improperly weighed the evidence presented to her. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Jeremy Paxman in £1m book trilogy about his BBC career – report

The former Newsnight presenter’s first subject will be Britain over the last 50 years while the second will be about his TV careerJeremy Paxman will reportedly tell of his decades-long career at the BBC as part of a three-book deal for almost £1m. The former Newsnight presenter will not pull any... Continue reading at The Guardian

[ The Guardian | 2014-11-30 00:00:00 UTC ]
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Shopping for Books with the Obamas

President Barack Obama and his daughters picked up 17 books at Washington D.C.'s Politics & Prose bookstore on Small Business Saturday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-30 00:00:00 UTC ]
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Barrett wins Guardian First Book Award 2014

Colin Barrett has won the £10,000 Guardian First Book Award for his short story collection Young Skins (Jonathan Cape). It is the third prize to go to the book, which also took the 2014 Frank O'Connor International Short Story Award and the 2014 Rooney Prize for Irish Literature.   Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Google Play Store cyber sale offers discounted apps, movies, music, and books

The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World

[ PC World | 2014-11-27 00:00:00 UTC ]
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Berry wins lifetime book accolade

Great British Bake Off judge Mary Berry wins an outstanding achievement award at the Specsavers National Book Awards Continue reading at BBC News

[ BBC News | 2014-11-27 00:00:00 UTC ]
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Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Third winning year for Walliams at National Book Awards

David Walliams’ Awful Auntie (HarperCollins Children’s) has been named Children’s Book of the Year at the Specsavers National Book Awards, making it the third time in a row the author has won the honour. The awards, presented today (26th November) at a ceremony at the Foreign Office in London... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Story anthology wins first book award

Irish author Colin Barrett wins the Guardian First Book Award for his debut collection of short stories, Young Skins. Continue reading at BBC News

[ BBC News | 2014-11-27 00:00:00 UTC ]
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30 Years of Iconic Criterion Covers Collected in One Beautiful Book

Criterion Designs is a beautiful book that captures 30 years of iconic movie covers. The post 30 Years of Iconic Criterion Covers Collected in One Beautiful Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-11-26 00:00:00 UTC ]
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Good book for your flight? JetBlue can provide

JetBlue is adding ebooks from HarperCollins to its entertainment mix. Passengers can read excerpts from new titles and then choose to purchase the rest. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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Curtis Brown launches online book group

Curtis Brown is launching an online book group, offering readers the chance to get “a sneak preview of work from some of the agency’s most exciting new and undiscovered authors” just ahead of publication. Applications for readers for the group, the first online reading group to be hosted by a... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Virgin buys business book from basketball coach

Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Orchard Books acquires debut YA author Hunt

Orchard Books has acquired Thirteen Days of Midnight by debut YA author Leo Hunt. The book is about a boy called Luke Manchett who, when his father dies, acquires $6m and a collection of ghosts. The eight spirits want revenge for their enslavement by Manchett senior and Luke has just 13 days to... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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To survive in the U.S., Chinese bookstores evolve way beyond books

At World Books on Atlantic Boulevard, Lily Li picks up the phone to transact one of her first sales of the day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-11-25 00:00:00 UTC ]
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Digital sales hit supermarkets 'more than other book retailers'

Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Sales Rose 1% at Books-A-Million

Revenue at Books-A-Million rose 1.3%, to $101.2 million, compared to the third quarter last year, while the net loss stayed at $6.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
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International Hot Book Properties: Week of November 24, 2014

Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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