Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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J.K. Rowling's Harvard commencement speech will become a book

Rowling's 2008 speech will be adapted as a book titled 'Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-04 00:00:00 UTC ]
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Schnittman leaving Hachette Book Group

Evan Schnittman, e.v.p, chief marketing and sales officer at Hachette Book Group (HBG) in the US, is to leave the company. Scnittman joined HBG in 2012, from Bloomsbury UK, where he was m.d., group sales and marketing, print and digital. Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chief marketing #evan schnittman #sales officer #bloomsbury uk #group sales


Publicity Campaign Calls on Booksellers to End Novel

Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #holiday season


International Awards for a Global Book Industry

Nominations for the second annual London Book Fair's International Excellence Awards, which are offered in 13 categories, are now open. The post International Awards for a Global Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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Zoella's book outsells JK Rowling

YouTube vlogger Zoella is "blown away" after Girl Online becomes the fastest-selling debut novel since records began. Continue reading at BBC News

[ BBC News | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #girl online #fastest-selling debut #records began


December 2014 Top Reviews of Self-published Books from BlueInk Review

Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #blueink review #monthly selection #nonfiction titles


Zoe Sugg's Girl Online is fastest selling book of the year

YouTube star Zoella’s first book sells 78,000 copies in its first week, the highest first week’s sales of a new author ever! Girl Online, the first novel by Zoe Sugg AKA “Zoella” has pushed Jeff Kinney’s newest Diary of a Wimpy Kid: The Long Haul off the top of the chart as the fastest selling... Continue reading at The Guardian

[ The Guardian | 2014-12-03 00:00:00 UTC ]
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New Management at Skylight Books

In January, longtime general manager and co-owner of Skylight Books, Kerry Slattery, will hand off the general manager role of the Los Angeles bookstore to Mary Williams. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Second Circuit Hears Google Books Case

The Authors Guild, hoping to upend the 2013 decision favoring Google in its lawsuit over the company's library book scanning project, presented oral arguments in court, on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Kobo Extends E-book Access to More E Ink Devices

E-book retailer Kobo is teaming with screen manufacturer E Ink Holdings to offer wider access to the Kobo ebook catalog. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Harper’s Invests in Book Culture

John “Rick” MacArthur is the minority partner in the third Book Culture to open in New York City at 450 Columbia Avenue, the former site of Endicott Booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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Why is American book publishing so white?

If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-02 00:00:00 UTC ]
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Chronicle Donates 10,000 Books in Record Time

Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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Poetry and Booker winner for World Book Night 2015

Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker winner #special editions #annual event #23rd april


The Miniaturist named Waterstones Book of the Year

The Miniaturist by Jessie Burton has been named as the Waterstones Book of the Year. Burton's debut novel, published by Picador, beat a shortlist that also included Man Booker Prize winner The Narrow Road to the Deep North and Samuel Johnson Prize winner H is for Hawk. Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Prime Suspect on giveaway book list

Lynda La Plante's Prime Suspect and Karl Pilkington's The Moaning of Life are among books to be given away on World Book Night next year. Continue reading at BBC News

[ BBC News | 2014-12-02 00:00:00 UTC ]
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DMP Tries New Tezuka Kickstarter After Failed Campaign

After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Miniaturist novel wins book prize

Jessie Burton's The Miniaturist, a debut novel inspired by a dollhouse in Amsterdam's Rijksmuseum, is named Waterstones Book of the Year. Continue reading at BBC News

[ BBC News | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessie burton