Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Third winning year for Walliams at National Book Awards

David Walliams’ Awful Auntie (HarperCollins Children’s) has been named Children’s Book of the Year at the Specsavers National Book Awards, making it the third time in a row the author has won the honour. The awards, presented today (26th November) at a ceremony at the Foreign Office in London... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #year trophy #foreign office #cookery writer


Story anthology wins first book award

Irish author Colin Barrett wins the Guardian First Book Award for his debut collection of short stories, Young Skins. Continue reading at BBC News

[ BBC News | 2014-11-27 00:00:00 UTC ]
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Berry wins lifetime book accolade

Great British Bake Off judge Mary Berry wins an outstanding achievement award at the Specsavers National Book Awards Continue reading at BBC News

[ BBC News | 2014-11-27 00:00:00 UTC ]
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Barrett wins Guardian First Book Award 2014

Colin Barrett has won the £10,000 Guardian First Book Award for his short story collection Young Skins (Jonathan Cape). It is the third prize to go to the book, which also took the 2014 Frank O'Connor International Short Story Award and the 2014 Rooney Prize for Irish Literature.   Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Curtis Brown launches online book group

Curtis Brown is launching an online book group, offering readers the chance to get “a sneak preview of work from some of the agency’s most exciting new and undiscovered authors” just ahead of publication. Applications for readers for the group, the first online reading group to be hosted by a... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering readers #literary agency #curtis brown #sneak preview #conville walsh


Virgin buys business book from basketball coach

Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head coach #ed faulkner #bought uk #simon trewin


Good book for your flight? JetBlue can provide

JetBlue is adding ebooks from HarperCollins to its entertainment mix. Passengers can read excerpts from new titles and then choose to purchase the rest. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good book


30 Years of Iconic Criterion Covers Collected in One Beautiful Book

Criterion Designs is a beautiful book that captures 30 years of iconic movie covers. The post 30 Years of Iconic Criterion Covers Collected in One Beautiful Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2014-11-26 00:00:00 UTC ]
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To survive in the U.S., Chinese bookstores evolve way beyond books

At World Books on Atlantic Boulevard, Lily Li picks up the phone to transact one of her first sales of the day. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-11-25 00:00:00 UTC ]
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Sales Rose 1% at Books-A-Million

Revenue at Books-A-Million rose 1.3%, to $101.2 million, compared to the third quarter last year, while the net loss stayed at $6.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


Orchard Books acquires debut YA author Hunt

Orchard Books has acquired Thirteen Days of Midnight by debut YA author Leo Hunt. The book is about a boy called Luke Manchett who, when his father dies, acquires $6m and a collection of ghosts. The eight spirits want revenge for their enslavement by Manchett senior and Luke has just 13 days to... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #father dies #acquired uk #jenny savill


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


Digital sales hit supermarkets 'more than other book retailers'

Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book retailers #big publishers #big retailers #pretax loss


International Hot Book Properties: Week of November 24, 2014

Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Int’l Voices, NBA Authors Star at Miami Book Fair

The Miami Book Fair featured numerous international voices — from Haiti to Germany — as well as all of the 2014 National Book Award winners and finalists. The post Int’l Voices, NBA Authors Star at Miami Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-24 00:00:00 UTC ]
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Three thrillers to Orenda Books

New independent publisher Orenda Books has made a flurry of new acquisitions since launching just last month. Orenda Books founder Karen Sullivan has acquired world English language rights for Canada-Australia writer Paul E Hardistry’s debut eco-thriller The Abrupt Physics of Dying. The book... Continue reading at The Bookseller

[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Shanghai Children's Book Fair Draws Crowds

The first two days of the 2014 China Shanghai International Children’s Book Fair (CCBF) featured many booths packed with exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children


Ursula Le Guin shines at National Book Awards

The 65th National Book Awards took place in frigid New York last night (19th November), but the literary establishment donned finery and dinner jackets to the Wall Street venue undaunted by the cold. Perseus c.e.o. David Steinberger noted that this was “the largest crowd” he had addressed in his... Continue reading at The Bookseller

[ The Bookseller | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest crowd