Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times
[ The New York Times | 2017-03-10 00:00:00 UTC ]
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'We've ceased to be anonymous migrants,' says Dariusz Jaworski. London Book Fair attendees next week will be greeted by Books From Poland. The post Market Focus Poland at London Book Fair: ‘We’ve Become Interesting Neighbors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff
[ Stuff | 2017-02-15 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
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#simon schuster