Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam Lifford,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
News tagged with: #warner bros #big brands #global brands

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BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: Challenges, Triumph, and Big Debuts at the Adult Buzz Panel

This year, editors presented an even split of noteworthy, forthcoming fiction and nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big debuts #nonfiction titles


Jonathan Franzen Draws Big Crowd at BookExpo America

In a year that has had failed to produce a new superstar literary author, old standby Jonathan Franzen took the stage at BEA 2015 to fill the role. The post Jonathan Franzen Draws Big Crowd at BookExpo America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Hoopla Signs More ‘Big Five’ Deals

Hachette Book Group and Simon & Schuster this week became the latest Big Five publishers to offer audiobook titles to libraries via Midwest Tape’s nascent Hoopla digital platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #midwest tape


BEA 2015: A Big 6-0 for City Lights

In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Breakfast Starts with a 'Big Bang'

Nunal Nayyar, who plays Raj on CBS's The Big Bang Theory, hosted Thursday morning's Adult Book & Author Breakfast, which offered a combination of inspiration and humor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Big Names from a Little Press

Last year, the South Dakota Historical Society Press gave away blads and tote bags promoting its fall release, "Pioneer Girl: The Annotated Autobiography of Laura Ingalls Wilder" by Pamela Smith Hill, but no one predicted the success that would come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big names #fall release #pioneer girl #annotated autobiography


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Amazon creates a YA book club

The first title selected for the group is 'I'll Give You the Sun' by Jandy Nelson. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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Big Publishers Will Now Post Stories Straight to Facebook

The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-13 00:00:00 UTC ]
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PRH creates one Children's editorial team

Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #today 6th


Zondervan Wins Big at Christian Book Awards

Zondervan, part of the HarperCollins Christian Publishing family, swept five of the eight highest honors Tuesday night. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #month appeared #betting big #woven digital


Dead Good Books creates crime awards

Penguin Random House’s crime community Dead Good Books has created six awards to be presented at this year’s Theakstons Old Peculiar Crime Writing Festival by authors including Lee Child and Val McDermid. Each award has been created in collaboration with the Dead Good Facebook community and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #crime writing


Self-Publishing Day: German Indie Authors Unite

The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson. The post Self-Publishing Day: German Indie Authors Unite appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #magazine publishers #arms race #radio stations