Want to Block Ads? Wired Will Start Charging You for It

Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will restrict access to them in the coming weeks. Readers can either disable their ad blockers or add Wired to the software's white list—or they can subscribe to an ad-free version of the site for $1 per week.  Readers who went to Wired were shown this message: "We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software," wrote Wired's editors today in a letter to readers. "We want to offer you a way to support us while also addressing those concerns." Wired CRO and publisher Kim Kelleher said the Condé Nast publication "has always been an experimenter, an innovator and a leader." "It's in our DNA," she said. "The launch of our ad-free subscription is one of the ways that we are aiming to future-proof Wired. We are committed to finding a path forward on this issue and will experiment and evolve accordingly until we do." Ad blocking has been a major source of consternation among online publishers. Condé Nast's GQ warned readers in December that it would take a similar turn-off or pay-up attitude toward ad blockers. The IAB's Randall Rothenberg went so far as to call leading ad... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-09 00:00:00 UTC ]
News tagged with: #ad blocking #major source #online publishers

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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


The Generative AI Copyright Fight Is Just Getting Started

The Authors Guild and other artists’ groups say that it's unfair to train AI algorithms on their work without permission. Tech companies generally argue that it counts as “fair use.” Continue reading at Wired

[ Wired | 2023-12-07 12:00:00 UTC ]
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A Book Club Took 28 Years to Read ‘Finnegans Wake.’ Now, It’s Starting Over.

The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times

[ The New York Times | 2023-12-07 10:40:10 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Penguin Random House, Authors Sue to Block Iowa Anti-LGBTQ Book Banning Law

Penguin Random House and the Iowa State Education Association, along with four bestselling authors and five plaintiffs from the state of Iowa, have sued the state to block key provisions of its sweeping new law banning books with sexual or LGBTQ+ content in schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Lambda Legal, ACLU Sue to Block Iowa Anti-LGBTQ Book Banning Law

Signed by Iowa Governor Kim Reynolds in May, SF 496, among its provisions, bans books with depictions of written or visual sex from school libraries, and prohibits instruction and materials involving gender identity and sexual orientation for students through sixth grade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Amicus Briefs Urge Appeals Court to Uphold Block on Texas Book Rating Law

With oral argument days away, some 17 organizations and individuals have teamed up to file six separate amicus briefs urging the U.S. Court of Appeals for the Fifth Circuit to uphold a lower court decision blocking key portions of Texas’s controversial book rating law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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Booksellers, Publishers Urge Appeals Court to Uphold Block on Texas Book Rating Law

Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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It started with a sandwich cookbook from 1909. Now, Barry Enderwick is TikTok's favourite sandwich historian

Barry Enderwick, who posts on social media as Sandwiches of History, aims to recreate the recipes as exactly as possible, before adding a twist that turns the relic into a modern meal idea. Continue reading at CBC

[ CBC | 2023-11-08 20:08:50 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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6 books to get you started with Black horror, classic and new

Black horror pioneer Tananarive Due helps us pick 6 great books from the genre, from a Toni Morrison classic to a new anthology by Jordan Peele. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-26 10:00:53 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Schedule Set, but Order Blocking Texas Book Rating Law Still in Limbo

In an October 2 filing, the plaintiffs argued that staying a federal judge's decision to enjoin HB 900 would "radically upend the status quo” and leave booksellers in a precarious position. But that is exactly where things stand, as an administrative stay issued by the Fifth Circuit effectively... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Valve fails to get out of paying its EU geo-blocking fine

Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget

[ Engadget | 2023-09-27 12:20:53 UTC ]
More news stories like this | News stories tagged with: #koch media #zenimax agreed #czech republic #member states #germany buying #cheaper key #open market #reduced fine #full €1 #locking keys #region locks #local laws #original €1 #ten days #copyright law


Valve fails to get out of paying its EU geo-blocking fine

Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However, the EU General Court... Continue reading at Engadget

[ Engadget | 2023-09-27 12:20:53 UTC ]
More news stories like this | News stories tagged with: #koch media #zenimax agreed #czech republic #member states #germany buying #cheaper key #open market #reduced fine #full €1 #locking keys #region locks #local laws #original €1 #ten days #copyright law


Appeals Court Temporarily Stays Injunction Blocking Texas Book Rating Law

The temporary hold, which is not based on the merits of the case, puts Judge Alan D. Albright's preliminary injunction on ice while the Fifth Circuit considers the state's bid to stay the injunction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
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