Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 11:59:04 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Magazine plans limited edition with new photo after original was widely seen as disrespectfulVogue will publish a limited print edition of its February issue, featuring Kamala Harris, with a new photo following widespread backlash against an original cover image widely held to lack respect for... Continue reading at The Guardian
[ The Guardian | 2021-01-19 20:51:50 UTC ]
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Kyle Books has acquired Together, a "gently philosophical and very relatable look at how we have dealt with a difficult year", by artist Luke Adam Hawker. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 07:58:34 UTC ]
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Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 01:49:37 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Welbeck has appointed Ajda Vucicevic from Mirror Books as editorial director for its narrative non-fiction team. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 11:38:29 UTC ]
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The Southbank Centre is launching a second Inside Out series of arts events, featuring the T S Eliot Prize and appearances from Ethan Hawke, Skin and Raven Leilani. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 05:42:17 UTC ]
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If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
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It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature
[ Electric Literature | 2021-01-07 12:00:00 UTC ]
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Readers worldwide borrowed some 430 million e-books, audiobooks and digital magazines in the past 12 months, a hefty 33% increase over 2019, OverDrive officials reported, based on data drawn from some 65,000 libraries and schools worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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The Christian Indie Publishing Association (CIPA) announced the appointment of a new director, Susan Neal, who will launch new membership benefits starting this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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HQ has scooped the “thought-provoking and gripping” third novel by Christine Dalcher, author of VOX (also HQ). Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 14:39:29 UTC ]
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Emily Poznanski, current director of strategy at German academic publishing house De Gruyter, is to join Central European University Press as its new director next month. Continue reading at The Bookseller
[ The Bookseller | 2021-01-05 12:44:37 UTC ]
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IN THE 21ST CENTURY, digital literary culture originating from the African continent has exploded. I still remember the early years, when Kindles first came into our lives and everyone was weighing in on whether ebooks were going to mean the death of literature. Back then, everything was fresh... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-04 18:00:58 UTC ]
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Jamie Cowen is taking over from Peter Buckman as managing director of The Ampersand Agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 12:25:51 UTC ]
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