Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Opening a new route to self-publishing, Amazon's Kindle Vella capitalizes on the popularity of online serialized storytelling. The post Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:25:03 UTC ]
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A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post
[ The Washington Post | 2021-04-12 07:00:00 UTC ]
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Andrew J. Graff’s novel is an earthy coming-of-age story set in rural Wisconsin in the ‘90s. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 14:13:27 UTC ]
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Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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The new imprint from Viz Media offers readers fresh voices and new storytelling formats. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Analysis: if Bertelsmann, owner of Penguin Random House, buys US publisher, writers expect smaller deals and less choice for readersUK watchdog investigates Penguin owner’s Simon & Schuster takeoverJokes circulated online when, in 2013, Penguin and Random House merged: would the new... Continue reading at The Guardian
[ The Guardian | 2021-03-22 23:24:23 UTC ]
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Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian
[ The Guardian | 2021-03-22 15:37:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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Welbeck has appointed Clare Hennessy from Scholastic as its new production director. Continue reading at The Bookseller
[ The Bookseller | 2021-03-15 01:24:07 UTC ]
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The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
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Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild. Continue reading at The Bookseller
[ The Bookseller | 2021-03-11 12:56:26 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Advertorial content "China is always changing. I did a fair amount of re-writing over last summer, simply because so much was happening,” Ian Williams says via video call from his home in London, where he spent much of the lockdown working on his first non-fiction book, Every Breath You Take:... Continue reading at The Bookseller
[ The Bookseller | 2021-03-08 15:25:16 UTC ]
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Bloomsbury has launched a platform to make it easier to purchase books from its popular categories. The move comes as the publisher reveals a shift in consumer reading choices throughout 2020 and 2021's lockdown periods. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 05:15:37 UTC ]
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Penguin Random House Audio has launched Ahab, a global online casting platform for voiceover actors in any business. The platform was originally developed as an internal tool for PRH's audiobook producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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