Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
News tagged with:
#digital editor
#online editor
#all-time record
Hachette UK's parent company Lagardère has taken a €465m government-backed loan to help it cope with the economic fallout from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 09:13:16 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#hachette uk
#hachette
Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:32:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
#digital book
HarperCollins Children’s Books has signed two novels by middle-grade author Nicola Skinner. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 00:52:01 UTC ]
More news stories like this | News stories tagged with:
#books takes
#harpercollins children
#harpercollins
The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#ve loved
#book series
#children's book
A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
More news stories like this |
Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek
[ AdWeek | 2020-12-17 15:30:20 UTC ]
More news stories like this | News stories tagged with:
#pearson
We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#author presentations
#ve gathered
Earlier this year, Lisa Lucas announced that she would be stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. This morning, the National Book Foundation announced that Lucas will be joining the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-10 14:46:45 UTC ]
More news stories like this | News stories tagged with:
#schocken books
#literary hub
#national book foundation
National Book Foundation deputy director Jordan Smith has been appointed interim executive director of the Foundation, succeeding current executive director Lisa Lucas, who is leaving to become senior v-p and publisher of Pantheon and Schocken books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#schocken books
#national book foundation
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with:
#major overhaul
#enable publishers
#single metric
#digital platforms
#nielsen
BBC director of arts Jonty Claypole is stepping down from his role and leaving the corporation in April 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 18:10:33 UTC ]
More news stories like this |
Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
More news stories like this | News stories tagged with:
#digital media
Doreen Cunningham has won £10,000 for her memoir Soundings: A Journey with Whales at this year's Royal Society of Literature Giles St Aubyn Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 05:13:41 UTC ]
More news stories like this | News stories tagged with:
#royal society
#memoir
Malorie Blackman is completing her Noughts & Crosses YA series with the sixth and final novel, Endgame, publishing with Penguin Random House Children’s UK in summer 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 18:32:59 UTC ]
More news stories like this | News stories tagged with:
#malorie blackman
#penguin random house
Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian
[ The Guardian | 2020-12-02 13:56:38 UTC ]
More news stories like this | News stories tagged with:
#book coming
#transgender people
#ban books
#publisher announced
#penguin random house
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with:
#hard task
#staying safe
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
#short stories
It is a truth universally acknowledged . . . that Northanger Abbey is less quotable than Pride and Prejudice. Nevertheless, Northanger Abbey is the latest of Austen’s six novels to be adapted into an illustrated children’s book for the Awesomely Austen: Illustrated and Retold series. The text of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
More news stories like this | News stories tagged with:
#literary hub
#children’s book
BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
#digital download
Noel Bowler photographed some of the largest newsrooms across the world, exploring the physical spaces that house our modern press. With declining readership, reduced advertising and persistent questions about ‘truth’ and relevance of newspapers in the 21st century, the structures of print media... Continue reading at The Guardian
[ The Guardian | 2020-11-30 06:00:50 UTC ]
More news stories like this | News stories tagged with:
#declining readership
#21st century
#print media