Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Fleet has signed two new titles from Yara Rodrigues Fowler author of Stubborn Archivist, and Sunday Times Young Writer Award shortlistee. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 21:30:18 UTC ]
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The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post
[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 18:12:05 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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At the literary haven Powell’s in Portland, I limited myself to 16 books, including a little something for my grandson. Continue reading at The Washington Post
[ The Washington Post | 2021-05-19 16:44:24 UTC ]
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When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
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From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global
[ British Council global | 2021-05-10 13:40:55 UTC ]
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Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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The five-strong shortlist for the 2021 Encore Award has been revealed, with a nomination for Susanna Clarke and two picks from Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 09:26:13 UTC ]
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Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
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Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
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More than a year into the global pandemic, the coronavirus has exploded across India. The spread has been fueled, in part, by possible new variants and the recent holding of mass public events, including political rallies and religious celebrations; vaccination rates, meanwhile, remain low, even... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-27 12:34:53 UTC ]
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Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times
[ The New York Times | 2021-04-19 15:00:03 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Translations now free in this year's offer include today's release of Keiichiro Hirano's bestseller in Tokyo, 'At the End of the Matinee.' The post Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 23:53:49 UTC ]
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London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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