Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner joined as CEO in early 2014. Or it could become part of a larger media company to try to level the playing field. Mr. Beckner and ViralNova's founder Scott DeLong have chosen the latter.ViralNova has been acquired by Zealot Networks, an eleven-month-old media-and-entertainment company run by Danny Zappin who had co-founded Maker Studios, which Disney bought last year in a deal worth $950 million.After raising $30 million in funding last year, Mr. Zappin's new company has been building its business by buying a bunch of companies including a couple of talent management firms, three ad agencies, a content-licensing firm, a magazine publisher and a couple of music labels. Of the 15 acquisitions Zealot has completed since launching last year, ViralNova marks its largest one to date, said Mr. Zappin. He declined to say how much Zealot is paying for ViralNova but said that it's a cash-and-stock deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year. From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year.Whether you wanted new ways to think about your... Continue reading at Fast Company
[ Fast Company | 2016-12-23 00:00:00 UTC ]
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Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age
[ Advertising Age | 2016-10-03 00:00:00 UTC ]
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Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company's National Media Group to president and chief operating officer, taking on oversight of the Local Media Group as well. That promotion seemed to put Mr. Harty in line to succeed... Continue reading at Advertising Age
[ Advertising Age | 2016-08-13 00:00:00 UTC ]
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Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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35% of magazine publisher and Cannes Lions festival owner Ascential, formerly known as Emap, floated for £800m at 200p a share Guardian Media Group and private equity group Apax have enjoyed an £80m windfall following the £800m stock market flotation of Ascential, the owner of assets including... Continue reading at The Guardian
[ The Guardian | 2016-02-09 00:00:00 UTC ]
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Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at The Guardian
[ The Guardian | 2016-01-11 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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Average print and digital circulation of magazine publisher behind Cosmopolitan, Mens Health and Esquire down by 8.4% Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-09 00:00:00 UTC ]
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Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-04 00:00:00 UTC ]
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Magazine publisher who was an editor on 1960s counter-culture title Oz dies after battle with cancer The nine lives of Felix Dennis: Ive lived an unbelievable life, even if I did do my best to kill myself This much I know: Felix Dennis Weekend Magazine Q&A, Felix Dennis: Its no fun watching... Continue reading at The Guardian
[ The Guardian | 2014-06-23 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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