Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner joined as CEO in early 2014. Or it could become part of a larger media company to try to level the playing field. Mr. Beckner and ViralNova's founder Scott DeLong have chosen the latter.ViralNova has been acquired by Zealot Networks, an eleven-month-old media-and-entertainment company run by Danny Zappin who had co-founded Maker Studios, which Disney bought last year in a deal worth $950 million.After raising $30 million in funding last year, Mr. Zappin's new company has been building its business by buying a bunch of companies including a couple of talent management firms, three ad agencies, a content-licensing firm, a magazine publisher and a couple of music labels. Of the 15 acquisitions Zealot has completed since launching last year, ViralNova marks its largest one to date, said Mr. Zappin. He declined to say how much Zealot is paying for ViralNova but said that it's a cash-and-stock deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
More news stories like this
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this
Special interest magazine publisher F+W Media is due back in Delaware bankruptcy court Monday afternoon, where the company is expected to present the winning bidders emerging from an auction of its remaining media assets, the latest step in a process that began when the company filed for... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-17 16:16:56 UTC ]
More news stories like this
The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
More news stories like this
Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this
The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-09 00:00:00 UTC ]
More news stories like this
News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
More news stories like this
The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-14 00:00:00 UTC ]
More news stories like this
A magazine publisher will now pay less to the Hollywood actress over a high-profile defamation case. Continue reading at BBC News
[ BBC News | 2018-06-14 00:00:00 UTC ]
More news stories like this
Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this
Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
More news stories like this
Lisa Garcia Quiroz in 2016. Her mission, she said, was to “give the Latino community a voice.” Continue reading at The New York Times
[ The New York Times | 2018-03-22 00:00:00 UTC ]
More news stories like this
Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
More news stories like this
Time Inc. decided that if its famous magazine titles such as Time, People and Sports Illustrated were going to survive the wrenching shift from print publishing to digital viewership, the company couldn’t do it alone. And so Time agreed to be acquired by another magazine publisher, Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
More news stories like this
Magazine publisher and broadcast company Meredith Corp. said Sunday afternoon it will acquire Time Inc. in a deal valued at $2.8 billion, a further sign of the steep challenges facing the print magazine industry. The Des Moines, Iowa-based company said in a statement that it has agreed to pay... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-27 00:00:00 UTC ]
More news stories like this
Gakken Holdings Co., Ltd. is a book and magazine publisher with a specific focus on illustrated and pictorial works and drill books as well as other educational materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this
Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
More news stories like this
Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this